What are the most important considerations when accelerating digital transformation?
When accelerating digital transformation, you need to think about organisational objectives and dependencies. If you want to reach this objective, what other things need to be achieved first? You need a very focused digital transformation roadmap that makes these things clear, and that can be delivered in small chunks, according to set milestones and small deliverables.
You also need the foundation layer to be set up correctly. For example, UTM parameters are essential to track where customers have come from, and for browser or purchasing behaviour. That foundational data lake has every bit of information about the customer, meaning we can then reach out to them on the platform of their choice and offer a very personalised experience. Remember that the least expensive technologies can sometimes provide all the information you need to understand your customer.