What are the most effective strategies that you use to help clients enhance customer engagement, generate new revenue, or better serve customers?
You need to walk a mile in their shoes, understand their pain points, what challenges they face and how they can be reduced. It’s about understanding the prioritisation and volume of those challenges and delivering the best results.
You also need to look at the wider industry – what are their competitors doing? What are similar companies doing in other parts of the world that they may be able to leverage? It’s a kind of cross-pollination of what’s going on.