Thought leadership has evolved from a one-way broadcast to conversion and community. It requires authenticity, having a point of view, and delivering something of value. Value can come in the form of insights, inspiration, imagination, help — even entertainment.
Kevin Marasco, CMO, Zenefits
2021 LinkedIn Edelman B2B Thought Leadership Impact Study
What are the process steps and how much time is needed?
Including the 30-min interview, all activities described below will take up less than 90 minutes of your time across a 3 to 5 month period.
HERE'S HOW IT WORKS
Watch this 2-minute video which explains the interview process and what participants can expect. Mention of the interviewee's employer is optional. TechPros.io thought leadership programmes offer intellectually stimulating and enjoyable experiences, resulting in consistent participant feedback >80%.
Take an interview. 30-Minute interview on Zoom, c. 10 questions (which we can share beforehand if you prefer). Some like to spend time preparing, others happy to wing it! It's entirely up to you.
Learn from other contributors. We add you to an online form where you can see who the other participants are and view their contributions. We also list some of the sub-topics from the interviews and you can register interest in participating in future events which relate to these.
Share feedback and photo. Following your interview, we send you a link where you can share your feedback with us. We also request you send us your headshot photo and other information we may need.
Help promote the publication. We ask you to comment on and share the social post promoting the publication which you have been tagged in. The more likes, comments and shares there are the more awareness and engagement there will be with the thought leadership publication.
Discuss insights with Sponsor. Our sponsor listens to your interview and speaks with you to help further inform the publication and differentiate your One Pager from other interviewees prior to your approval and sign off.
Receive your standalone One Pager. In exchange for helping us promote the publication, we share a URL of a standalone One Pager which you can upload to your LinkedIn profile. Build your social capital!
