Building awareness, growth and revenue for a high growth technology market leader in public cloud managed services.
Targeted campaigns into Fintech, Retail, Gaming, NPO, Architecture, Engineering and Construction to build awareness and grow pipeline.
The client is a successful high growth IT services business founded in the 90s with offices in the UK, France, Germany, The Netherlands, Portugal, Spain, Italy and Brazil. They have grown largely through acquisitions. The company turnover c. £375 million, and has been recognised as a ‘Leader’ in Gartner’s Magic Quadrant for Managed Hybrid Cloud Hosting.
The client's UK marketing and sales team have been utilising Network Sunday's lead generation and content since 2016.
A new marketing department was established in 2016 to help raise awareness of its public cloud offering. In doing so they were looking for an innovative marketing partner to help establish awareness of the brand and secure sales meetings with technology buyers from a range of target sectors.
With a fairly large addressable market, the plan initially in 2016 was to target the Fintech sector which was growing faster than other sectors following deregulation. Network Sunday's ABM thought leadership-led lead generation model was deployed. We interviewed prospects and featured them in content (eBooks) and ran panel discussions.
Network Sunday generated dozens of leads in the Fintech sector and as a result of this early success, campaigns were delivered across the Gaming, NFP, AEC and Retail industries. As a result of these cross-sector campaigns, our client has uncovered significant insight and market intelligence which has helped build confidence within the sales team. The multi-year programme has generated dozens of leads, SQLs and new business. The eBooks have assisted with market awareness within the specific sectors.
Thought Leadership theme development, interview design, market engagement plan
Thought-provoking and stimulating C-level interviews and follow on discussions
eBooks, articles, videos, podcasts with market opinions and valuable insights
Talk through industry challenges, share ideas, establish new relationships
Meetings, Referrals, Proposals = £ Revenue
Network Sunday partners with technology and professional services businesses to plan and deliver annual thought leadership programmes. The process involves engaging conversations with hundreds of senior business and technology leaders from your market on current topics of interest. Many of these lead to exploratory sales conversations and referrals for sales to convert into revenue.
Through our content brand TechPros.io we produce and publish eBooks, articles, videos and podcasts which feature and accredit participants, just like we have done here. We also moderate C-level roundtable events where participants meet in person to talk through industry challenges and share ideas.