01 Consult and agree on a topical theme
Network Sunday will work with you to identify a relevant and topical theme that will attract participants and relate to your service offerings.
Virtual Roundtable themes are often associated with a thought leadership programme that is inflight, or where an eBook may have recently been produced.
The best themes relate to industry paradigm shifts caused by disruptive technologies, new business models, regulation, or macroeconomic influences e.g. pandemics.
02 Build a co-branded event landing page to promote your event
Once the topical theme is agreed, the next step is to build a dedicated landing page to promote the Virtual Roundtable event.
This landing page is hosted on the TechPros.io website and is co-branded with your organisation’s logo.
Other information on the landing page includes:
- Topic summary
- Event details
- Opportunity for potential attendees to register interest
03 Secure participant attendance from the target list
The next step in the workflow is for the TechPros.io events team to identify and approach key C-level decision-makers and influencers from your target accounts to sign-up and attend the event.
Once the potential participants are identified, we use a multi-channel approach – LinkedIn, email and the phone to encourage participants. Attendees can also come from your current pipeline – the event can be used to move the relationship forward or rekindle an older relationship...
In order to secure participants, an illustration of our deal stages within HubSpot is shown.
04 Engage and brief participants on the event format
To attract and prepare participants, an event guide is produced. The guide explains the event format, length and the topics influencing the session. Useful links are included for background reading before the session.
05 Key challenge from voting
Each participant is asked to present a thought-provoking business challenge related to the central topical theme. These are circulated and voted on beforehand. The most popular challenge is then discussed at the event.
06 Host and moderate event
These are images of videos produced following previous virtual events to support digital marketing initiatives.
Check the short videos from our virtual roundtable discussions, which are useful ‘snackable content pieces’ and can be shared widely on social media.
07 Collect feedback from all participants
All participants provide feedback at the end of the event.
Score based out of ten and collected from a recent roundtable event
“Format was good. Highly experienced participants leading to an insightful discussion.”
Gaurav Swarup, CTO at Yell
“A good forum for exchanging senior IT challenges and explaining solutions.”
Peter Kirby, EMEA Client Partner at Virtual Clarity
“Great insights from people with varied backgrounds and company drives.”
Mike Croucher, CTO at Travelport
08 Produce key findings and notes to help your sales team follow up
Following the session, we produce a deck that can be edited by you and then sent on to the event participants.
This helps your salespeople with the event follow up process, securing following on dialogue should there be an opportunity to engage.