About the sponsor
Having worked in the investment promotion industry for over a decade I have seen how successful investment promotion marketing strategies have evolved. There had already been a growing trend towards the adoption of digital tools, but the recent pandemic accelerated the digitisation process, as suddenly there was no other option.
IPAs now have to engage C-level executives differently. The consensus is that it won’t go back fully to how it was. The business model has changed. Investors will travel again but most likely less frequently mainly for site visits and critical investment decisions. Therefore, IPAs need to think of new ways to successfully connect with their target investors remotely, and build relationships without the ‘in-person’ touch.
Network Sunday, alongside content and events brand TechPros.io, is excited to offer IPAs a new solution to get to know their corporate investors through topical content-led crowdsourcing programmes and events, including eBooks, virtual roundtables and interactive panel discussions. This highly effective strategy builds new relationships based on credibility and trust, whilst offering market intelligence, quality digital content and brand awareness within a target sector.
Polly Townsend-Rose is an independent business development consultant who has been working in investment promotion for over 12 years, helping IPAs around the globe successfully connect with foreign investors. She has worked with international consultancies including Oxford Intelligence and Conway Data, and more recently PM&P Marketing Consulting and Network Sunday.
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Learn more about Network Sunday’s content-led corporate engagement solutions for investment promotion agencies