INTERVIEW GUIDE
Sponsored by

‘Instant And Convenient’ - How Businesses Are Winning Over The Digitally Demanding Customer
What's this research about?
It is widely accepted that customer experience is the key to avoiding churn and building a great brand. But how do you define great customer service today? 100% of interviewees in a recent survey of 22 CMOs agreed that B2B and B2C marketing is merging. Whether you are a consumer or business customer, it doesn't matter if you are looking up information, purchasing products or services, booking a ticket, making and receiving payments - one thing is certain, you expect the process to be instant and convenient. These interviews will uncover the views of c. 25 business and technology leaders responsible in their organisations for strategies to meet the needs of the increasingly digitally demanding customers, whilst competing in a constantly evolving marketplace.
Campaign complete.
Why participate in a TechPros.io interview?
SHARE. LEARN. CONNECT.
- Share your experiences and learn from others
- Find out what your industry peers think
- Be featured in a publication and on TechPros.io
- Raise awareness of your personal brand on LinkedIn
Book your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Modulr before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Background reading to set some context for the interview:
Further information:
An eBook will be published in Q3 2021 and will be complimented by several articles in the trade press and a series of events. The publication will offer a guide to delivering first-class customer experience in the wake of the pandemic.
See 2 example questions:
Q2
When studying consumer-facing service industries, McKinsey report that technology in organisations can increase customer satisfaction by 15 to 20% and boost conversion rates and growth by 20%. Which technologies are the most enabling for businesses like yours to provide an instant and convenient customer experience?