What's this research about?

In today's consumer retail markets, technology and evolving consumer behaviors are reshaping customer relationships. As brands grapple with this transformation, the importance of genuine advocacy has never been more important.

This thought leadership series will uncover insights from a range of marketing and customer leaders from industries such as Financial Services, Insurance, Retail, Hospitality, Travel, Food & Beverage, Personal Care and Sporting Goods.

We will uncover the strategies, challenges, and innovations they are pursuing to maximise customer value and revenue. We will explore how organizations are addressing the challenge of new CRM approaches, increasing revenue through better engagement and converting customers into advocates. Additionally, we'll shed light on the double-edged sword of AI: while its potential to personalize experiences and foster customer dialogue is unprecedented, missteps in its deployment can jeopardize customer loyalty and advocacy.

TechPros.io will be publishing this Mention Me sponsored Market View Publication in 2024, encapsulating the invaluable perspectives gleaned from these interviews.