Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI
What's this research about?
In today's consumer retail markets, technology and evolving consumer behaviors are reshaping customer relationships. As brands grapple with this transformation, the importance of genuine advocacy has never been more important.
This thought leadership series will uncover insights from a range of marketing and customer leaders from industries such as Financial Services, Insurance, Retail, Hospitality, Travel, Food & Beverage, Personal Care and Sporting Goods.
We will uncover the strategies, challenges, and innovations they are pursuing to maximise customer value and revenue. We will explore how organizations are addressing the challenge of new CRM approaches, increasing revenue through better engagement and converting customers into advocates. Additionally, we'll shed light on the double-edged sword of AI: while its potential to personalize experiences and foster customer dialogue is unprecedented, missteps in its deployment can jeopardize customer loyalty and advocacy.
TechPros.io will be publishing this Mention Me sponsored Market View Publication in 2024, encapsulating the invaluable perspectives gleaned from these interviews.
Book your interview now*
Book your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Mention Me before participating, please email firstname.lastname@example.org with the theme you have been invited to interview for and a number to call you.
Background reading to set some context for the interview:
See 2 example questions:
In recent years consumer behaviour has been influenced by technological advancements, cultural and generational shifts, global events, and evolving consumer values and expectations. In light of these changes, how has your organization's approach to customer relationships evolved over the past few years?
Can you share any examples of customer relationship management or customer leadership efforts where they have evolved to have a positive impact on customer value and revenue?
To learn more contact us on +44 (0) 1273102810 or email email@example.com