Feeling overwhelmed by the hype surrounding Gen AI? Unsure how it can benefit your marketing efforts? Or company trailblazer? Either way, you're not alone. Gen AI is ushering in a monumental transformation for consumer marketing, posing both exciting opportunities and headwinds for marketing leaders. From navigating the cultural shift needed to secure buy-in and overcoming apprehension, to aligning values and objectives, exploring new technologies, building team enthusiasm, and managing C-suite expectations, the landscape demands a collaborative approach. This thought leadership series will uncover the diverse perspectives of dozens of marketing leaders across the US and Europe. Acknowledging the varied stages of Gen AI adoption, we will explore the evolving journey of harnessing Gen AI, showcasing how leaders are exploring Gen AI's potential to enhance customer acquisition, retention, growth, and advocacy. Participate and be the first to learn about practical strategies and real-world examples showcasing how leading organizations are:

• Building a culture of AI: Learn about successful communication, training programs, and mindset shifts.
• Aligning with values and goals: Understand how Gen AI complements existing marketing strategies and brand principles.
• Gaining C-suite buy-in: Discover techniques to build trust and demonstrate the ROI of AI investments.
• Exploring technology innovations: Gain insights into platforms enabling effective customer acquisition, retention, growth, and advocacy.

Our Market View report will synthesize these insights into a practical guide empowering you to navigate the possibilities of Gen AI with confidence.