INTERVIEW GUIDE

Charting the Marketing AI Roadmap: Optimizing Acquisition, Retention and Advocacy

What's this research about?

As artificial intelligence transforms marketing capabilities, brands face opportunities and challenges in optimizing customer acquisition, retention, and advocacy.

This thought leadership series will examine how leading organizations are leveraging AI and automation to enhance relationships across the customer journey.

We'll explore innovative applications of AI for smarter targeting, personalized engagement powered by data insights, and continuous optimization.

Additionally, we'll uncover best practices and potential pitfalls to ensure technologies complement human connections. With thoughtful integration, AI can provide unmatched visibility into customer needs and preferences. But without proper governance, emerging technologies risk jeopardizing loyalty and advocacy.

Sponsored by Mention Me, our interviews with marketing leaders will offer tangible strategies and examples of AI delivering acquisition, retention and advocacy gains.

TechPros.io will synthesize these insights into an essential roadmap for marketing success in the age of AI.

Book your interview now*

Participants include:

Adriana Sanchez, MBA

Regional Marketing Director at Papa John's International

Stephen Pinto

Sr. Director of Product Management, Ecommerce at Dr. Squatch

Tanya Malan

Senior Director of E-commerce & Brand at Bonobos

Nicole Partise

Director of Public Relations & Social Marketing at Lamps Plus

Summer Bridwell

VP of Customer Experience at Tecovas

Janet Jaiswal

VP of Global Marketing | Hospitality Technology Platform at Cloudbeds

Paola Arias

Head of Marketing at Liberty Mutual Insurance

MC Garofalo

Director of eCommerce Experience at APMEX, Inc.

Shaun Rowan-Popoff

Senior Vice President, Marketing at Green Dot Corportion

David Martins

Director of Sales & Marketing at Waldorf Astoria Hotels and Resorts

Ehren Bragg

Director of Marketing at Ally

Jacqueline Coope

Regional Director of Sales And Marketing at Homewood Suites by Hilton

Richard Degnan

Senior Vice President Brand and Customer Experience at Frontgate

Stuart Sparks

Marketing Director at Walmart

Why participate in a TechPros.io Thought Leadership interview?

SHARE. LEARN. CONNECT.

Share your experiences and learn from others
Find out what your industry peers think
Be featured in a publication, or podcast, and on TechPros.io
Network with industry peers at events and Guild.co

Book your interview:

Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Mention Me before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.

Background reading to set some context for the interview:

Further information:

See 2 example questions:

Q1

How is your organization currently leveraging AI and automation to optimize customer acquisition strategies?

Q2

What role does AI play in understanding and segmenting your customer base to improve retention? Can you share any examples or success stories?

To learn more contact us on +44 (0) 1273102810 or email info@techpros.io