INTERVIEW GUIDE
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Platform monetisation: The evolution of revenue models in a subscription-saturated market
What's this research about?
As streaming platforms mature and subscription fatigue impacts consumer behavior, media companies face growing pressure to evolve their revenue models. While subscription services drove initial platform growth, companies now seek ways to enhance monetization while managing infrastructure costs and maintaining competitive positioning. The challenge extends beyond pricing to encompass user experience, content discovery and operational efficiency.
This research examines how streaming platform leaders are approaching revenue model innovation. We want to hear from companies taking different approaches - from those focused on subscription optimisation, to those exploring hybrid models and new monetisation strategies. We welcome perspectives on both commercial and operational aspects of platform evolution.
The research will explore current thinking on revenue diversification, approaches to cost management, and views on emerging monetisation opportunities. We'll examine how companies balance technology investment with commercial returns, and what they see as critical for future success in an increasingly competitive market.
As a participant, you will have the opportunity to share your perspectives on key topics shaping platform monetisation, including:
- The commercial potential within streaming content libraries
- How new revenue models (e.g. hybrid, ad-supported) are being tested
- Common challenges in managing operational costs and efficiency
- Approaches to enhancing audience engagement and content discovery
- The development of updated pricing or bundling strategies
- Methods for measuring success and return on investment
You will be featured in a market view report.
Benefits to participants:
- Gain insight into how the industry is addressing subscription fatigue
- Learn about emerging best practices for diversifying revenue models
- Discover new operational approaches platforms are adopting to manage costs
- Explore how peers are optimising content discovery to boost engagement
- Enhance your professional profile through thought leadership involvement
- Build relationships through our media industry network
- Access exclusive findings and research on evolving monetisation strategies
Why participate in a TechPros.io interview?
SHARE. LEARN. CONNECT.
- Share your experiences and learn from others
- Find out what your industry peers think
- Be featured in a publication and or Podcast and on TechPros.io
- Network with industry peers at events and on Guild.co
About your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Globant before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Book your interview now
Participants include:
Background reading to set some context for the interview:
Further information:
See example questions:
Q1
How are changing consumer behaviors and subscription fatigue impacting platform strategies?
Q2
What market developments are driving platform owners to reconsider their revenue models?
About the sponsor:
Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
To learn more contact us on +44 (0) 1273102810 or email info@techpros.io