As streaming platforms mature and subscription fatigue impacts consumer behavior, media companies face growing pressure to evolve their revenue models. While subscription services drove initial platform growth, companies now seek ways to enhance monetization while managing infrastructure costs and maintaining competitive positioning. The challenge extends beyond pricing to encompass user experience, content discovery and operational efficiency.

This research examines how streaming platform leaders are approaching revenue model innovation. We want to hear from companies taking different approaches - from those focused on subscription optimisation, to those exploring hybrid models and new monetisation strategies. We welcome perspectives on both commercial and operational aspects of platform evolution.

The research will explore current thinking on revenue diversification, approaches to cost management, and views on emerging monetisation opportunities. We'll examine how companies balance technology investment with commercial returns, and what they see as critical for future success in an increasingly competitive market.