Media organisations hold extensive content archives, yet many are still determining how to fully monetise these collections. As technology reshapes content management and distribution methods and audiences move from broadcast to streaming platforms, companies face decisions about how to proceed. With AI and cloud technologies maturing rapidly, the opportunity cost of delayed action continues to grow.

This research sets out to understand how senior media professionals view the commercial possibilities within their archives. We want to hear from companies at different stages - from those beginning to assess their options, to those already implementing new approaches to content management and distribution.

The research will explore current practices in content discovery, distribution and audience engagement, alongside examining how companies plan to adapt their operations for future content delivery.