INTERVIEW GUIDE
Sponsored by

Direct-to-consumer: Market evolution or temporary trend?
What's this research about?
As streaming platforms mature and subscription fatigue impacts consumer behavior, media companies face growing pressure to evolve their revenue models. While subscription services drove initial platform growth, companies now seek ways to enhance monetization while managing infrastructure costs and maintaining competitive positioning. The challenge extends beyond pricing to encompass user experience, content discovery and operational efficiency.
This research examines how streaming platform leaders are approaching revenue model innovation. We want to hear from companies taking different approaches - from those focused on subscription optimisation, to those exploring hybrid models and new monetisation strategies. We welcome perspectives on both commercial and operational aspects of platform evolution.
The research will explore current thinking on revenue diversification, approaches to cost management, and views on emerging monetisation opportunities. We'll examine how companies balance technology investment with commercial returns, and what they see as critical for future success in an increasingly competitive market.
As a participant, you will have the opportunity to share your perspectives on key industry topics including:
- Balancing direct audience relationships with established B2B models
- Operational requirements for launching or managing D2C services
- Approaches to navigating consumer viewing habits and expectations
- Evaluating new revenue streams, from subscription to hybrid models
- Methods for managing partnerships while exploring direct distribution
- Metrics for assessing commercial success and user engagement
You will be featured in a market view report and along with up to 3 colleagues are invited to an evening networking event hosted by Google and Globant in London on March 6th where the research findings will be presented along with a talk from an industry expert (TBC).
Benefits to participants:
- Gain insight into how the industry is balancing B2B and D2C distribution
- Learn about emerging best practices for launching direct services
- Discover how peers are handling operational challenges and resource demands
- Explore successful commercial models in a shifting streaming landscape
- Enhance your professional profile through thought leadership involvement
- Build connections through our media industry network
- Access exclusive findings and research on the future of D2C
Why participate in a TechPros.io interview?
SHARE. LEARN. CONNECT.
- Share your experiences and learn from others
- Find out what your industry peers think
- Be featured in a publication and or Podcast and on TechPros.io
- Network with industry peers at events and on Guild.co
About your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Globant before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Book your interview now
Participants include:
Background reading to set some context for the interview:
Further information:
See example questions:
Q1
How are changing consumer behaviors and subscription fatigue impacting platform strategies?
Q2
What do you believe are the most significant barriers preventing media organisations from fully capitalising on their content archives?
About the sponsor:
Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential. They bring innovation, design and engineering together at scale to create impactful solutions. Globant specializes in digital strategy, design, and development, leveraging cutting-edge technologies and trends. With their agile pods methodology and commitment to innovation, Globant is a trusted partner for top brands looking to lead their industries in the digital landscape. They create digital transformations using disruptive technologies like AI, blockchain, and cloud computing. Major clients include Google, EA, and Disney. Globant bridges the gap between design and engineering to develop innovative software products. Overall, Globant helps global organizations reinvent themselves digitally.
To learn more contact us on +44 (0) 1273102810 or email info@techpros.io