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Revenue Management: How today’s CPG leaders are achieving certainty in an increasingly uncertain world
Revenue Management: how today’s CPG leaders are achieving certainty in an increasingly uncertain world - What’s the research about?
The UK and European CPG (consumer packaged goods) sector really struggled in the first year of the pandemic, with everything from extended lockdowns to unsettled supply chains to deal with. This survey, sponsored by Exceedra, the leading global enterprise solution for consumer goods companies worldwide, aims to determine how practitioners in UK and European CPG firms are working to grow confidence in the wake of Covid-19. A key research question will be if participants see a return to pre-corona ‘normal’ or if they think the CPG operational landscape has been permanently changed by the crisis. A major topic of the dialogue will also be how they are preparing for the future—whatever it may bring. Our findings into how the market is dealing with these critical issues will be shared at the start of October, and all participants will be kept informed on the research probe’s progress.
Campaign complete.
Abstract:
TechPros.io facilitates industry learning for senior executives in business and technology roles.
We do this through the production of rich industry content, combining desk research with first hand experiences and opinions from dozens of pre-selected contributors who participate in 30-minute interviews.
Interviewees find the experience intellectually stimulating and are curious to find out how their peer group is tackling similar challenges.
Book your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Exceedra before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Background reading to set some context for the interview:
Further information:
An eBook will be published this year, and will be complemented by several articles in the trade press and a series of events.
See 3 example questions:
Q1
Against this background of operational uncertainty, some organisations feel fixed annual planning as part of traditional budgeting processes is less useful than in normal conditions. What is your feeling about this?
Q2
Was 2020 and COVID a temporary state and things will snap back to normal, or have we essentially entered into a new business model for the sector?
Q3
'Winning at the shelf’ has been the objective for many CPG brands over the last decade. Is winning at the shelf still the end goal, given your current complex operating conditions? And as this has historically been in-store, how are you ‘winning at the shelf’ online?
