Market View: Revenue Management
What’s the research about?
As the FMCG sector emerges from an unprecedented 18 months and shopper behaviours regain pre-2020 momentum, there’s been a steep learning curve for suppliers dealing with unpredictability, and some important lessons have been learnt in terms of agility, omnichannel, planning and data. The conclusions of the report Revenue Management: How today’s consumer goods leaders are achieving certainty in an increasingly uncertain world were:
- Successful suppliers are looking to build on their abilities to leverage their data assets to assist with planning in an uncertain world
- A more nuanced view of the shopper across all channels is a prerequisite for success
- Metrics and KPIs need to be reevaluated as a number of them may no longer be fit for purpose
- Revenue Management should be at the heart of the business as FMCG suppliers look to readjust to the post-pandemic shopper and retail landscape
The questions will gather your views on some of the key topics and findings that came from the publication plus your opinion on the future outlook. Read the eBook below.
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We do this through the production of rich industry content, combining desk research with first hand experiences and opinions from dozens of pre-selected contributors who participate in 30-minute interviews.
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Background reading to set some context for the interview:
The publication will go live this year, and will be complemented by several articles in the trade press and a series of events.
See 2 example questions:
With disparate data sets on different platforms, how should FMCG suppliers ensure consistent ways of working across the organisation?
What strategies can be implemented to ensure the right data is in the right places at the right time to inform better decision-making?
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