B2B SaaS Go To Market Strategies - What VCs Are Looking For Today
What's this research about?
B2B SaaS companies must have a clearly defined GTM strategy and a unique value proposition with a distinct point of view to differentiate their message and gain a competitive advantage. It's now more critical than ever as we enter 2023. A study by the Harvard Business School showed that up to 95% of new products launched every year fail. As such, having a precise GTM strategy before launching any new product and, more importantly, raising VC investment and scaling is increasingly essential. Among many essential considerations are connecting with the right audience and creating a sustainable customer acquisition strategy and scalable processes. Also to consider is the disruption caused by the pandemic - businesses now operate in a different market where the customer buying journey has changed, sales reps are not the only channel to customers but simply a channel, and alignment across in-person, remote and digital is crucial for supporting customers in how they buy. But who better to consult on B2B SaaS GTM strategies than the VC themselves?! We are interviewing leading B2B Software Investors, Managing Partners and Board Observers from the San Fransisco Bay Area and London to find out what they are looking for when deciding whether or not to invest in B2B SaaS. This Market View Publication, sponsored by leading B2B SaaS marketing advisor Edwin Abl, will explore vision, mission, value propositions, narrative alignment, lean marketing, category battle strategies, minimum viable audiences, customer stories, product/solution differentiation, product-market fit, competition, story-telling, attribution/efficiencies, scaling / anti-scaling, CRM and more.
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Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor Edwin Abl before participating, please email firstname.lastname@example.org with the theme you have been invited to interview for and a number to call you.
Background reading to set some context for the interview:
See 3 example questions:
What do you think is the most important indicator when assessing the successful scalability of a SaaS startup?
Once funding has been secured how do you advise your portfolio companies to split the budget between sales and marketing?
It’s arguably more important investing earlier in marketing infrastructure than sales. What's your perspective?