What's this research about?
This TechPros.io industry report, sponsored by CogniScale.pro, examines how CMOs are responding to growing board and CEO pressure to accelerate AI adoption. We aim to understand how marketing leaders are thinking about and preparing for a future where human expertise and AI capabilities work together to drive marketing success.
The study explores both real experiences and strategic thinking - from interviews with CMOs taking their first steps with AI to those scaling initiatives. We'll examine approaches to team development, organisational structures, and methods for maintaining creative excellence while innovating with AI, enabling human teams to focus on higher-value activities.
We are inviting CMOs and Marketing Directors who are either considering, actively planning or implementing their Marketing AI strategy. The report will be particularly valuable for industry peers seeking to understand emerging frameworks, proven approaches, and organisational models for building high-performing, AI-augmented marketing teams.
The study will investigate key areas including:
- Current marketing AI experiments and pilots
- Approaches to team training and cultural transformation
- Impact on productivity and content quality
- Methods for measuring ROI and demonstrating value
- Resources needed to successfully navigate this transition
Why participate in a TechPros.io interview?
SHARE. LEARN. CONNECT.
- Share your experiences and learn from others
- Find out what your industry peers think
- Be featured in a publication and on TechPros.io
- Network with industry peers at events
About your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom. If you would like to discuss your interview with TechPros.io before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Book your interview now
Rewind & Replay: Industry Insights
Participants include:
Background reading to set some context for the interview:
Further information:
See 2 example questions:
Q1
As you envision the future of your marketing workforce, what fundamental shifts do you expect AI to bring in how your team operates, creates value, and achieves its objectives?
Q2
Beyond efficiency gains, what strategic opportunities do you see AI creating for marketing organisations?
About the sponsor:
Enate is an orchestration and AI platform built for B2B service providers within the global business process management sector. Founded in 2012 by Kit Cox, the company specializes in optimizing the flow of work in service operations, accelerating digital transformation and enabling human and digital workers to co-ordinate seamlessly. It serves mid-sized to large clients across 60 countries, with delivery centers in the UK, North America, and India. Enate is relied upon by service providers across the financial, insurance, law and professional service industries, with a focus on increasing visibility, automation and efficiency across global service operations, as well as moving beyond traditional labour-intensive models towards technology-driven efficiencies.
To learn more contact us on +44 (0) 1273102810 or email info@techpros.io