The emergence of generative AI is fundamentally changing how marketing teams operate, with many organisations now exploring how to accelerate AI adoption ultimately building a human-AI workforce promising massive efficiency gains. Chief Marketing Officers (CMOs) are at the forefront of this transformation, tasked with navigating their teams through unprecedented change while maintaining quality standards. This research, sponsored by CogniScale.pro, explores how CMOs are approaching this strategic shift. We'll examine how marketing leaders envision the future of AI-augmented teams, their experiences so far, and their strategies for scaling successful adoption across their organisations.

The study will investigate key areas including:

The evolving definition of a human-AI workforce in sales and marketing Current experiments and pilots with AI tools Approaches to team training and cultural transformation Impact on productivity and content quality Methods for measuring ROI and demonstrating value Resources needed to successfully navigate this transition

Our goal is to provide practical insights from marketing leaders who are at different stages on their journey to building their human-AI workforce. The research will be particularly relevant for CMOs who are planning their approach to widespread AI adoption and seeking to understand how other organisations are currently approaching this inevitable transition.