INTERVIEW GUIDE
Sponsored by

Beyond MQLs: Reframing success in B2B Marketing
What's this research about?
This thought leadership initiative aims to address the evolving dynamics of B2B marketing, where traditional success metrics like MQLs are being re-evaluated. Marketing leaders are tasked with aligning their efforts more closely with sales objectives, this shift necessitates new approaches to quantify marketing's contribution beyond lead generation, towards metrics that reflect engagement and influence. We will gather insights on evolving success measures that align marketing and sales teams more effectively. This research will highlight practical methods and innovative practices for measuring marketing's impact on revenue generation and pipeline development. We hope to uncover actionable strategies for marketing leaders, enabling them to demonstrate their strategic value in an increasingly account-focused marketing landscape.
Why participate in a TechPros.io interview?
SHARE. LEARN. CONNECT.
- Share your experiences and learn from others
- Find out what your industry peers think
- Be featured in a publication and or Podcast and on TechPros.io
- Network with industry peers at events and on Guild.co
About your interview:
Participation does not cost anything other than 30 minutes of your time. The interviews are held over Zoom or MS Teams. If you would like to discuss your interview with TechPros.io or our sponsor 6sense before participating, please email interview@techpros.io with the theme you have been invited to interview for and a number to call you.
Book your interview now
Participants include:
Background reading to set some context for the interview:
Further information:
See 2 example questions:
Q1
Are you seeing the shift towards ABM in B2B marketing influencing the way marketing is being measured today, if so what are these changes?
Q2
What are currently the top 3 KPIs marketing is currently measured on in your organisation today?
To learn more contact us on +44 (0) 1273102810 or email info@techpros.io