Sales and marketing teams are facing new challenges. Traditional lead-generation tactics are proving less effective in the face of increasingly complex buying processes and the growing influence of larger buying groups. Sales and marketing professionals are seeking new ways to collaborate to identify, engage, and nurture high-potential accounts earlier in their buying journey. This research seeks to uncover what sales really needs from marketing in 2024 to achieve greater success. We will delve into the evolving needs of sales professionals, exploring their perspectives on the shift towards account-based and buying group-centric strategies, the type of content and resources they require, as well as how they envision the ideal sales-marketing collaboration. By understanding the challenges they face, the specific types of support and insights they require, and the capabilities they wish marketing could provide, we aim to provide actionable insights that will empower sales and marketing teams to collaborate more effectively.