Background to TechPros.io
TECHPROS.IO - GLOBAL PLATFORM FOR ENTERPRISE THOUGHT LEADERSHIP
Following >3,200 C-Level interviews and hundreds of content publications, TechPros.io is a growing source of insight for international business and technology professionals responsible for digital transformation, change and other high-impact strategic initiatives. It offers a platform to share thoughts, learn from others and connect with industry peers.
ADDING VALUE TO THE ENTERPRISE COMMUNITY
We promote the thoughts and ideas of experienced business and technology professionals influencing change within the enterprise and beyond. Professionals cover all titles and functions with most being technology and transformation related. You can see lists of our featured contributors here.
TechPros.io offers business and technologies a safe platform for raising awareness of their personal brands, and credibility whilst learning from industry peers and meeting our sponsors.
Written by accomplished technology journalists, and sponsored by leading product and service providers in their category, each content publication is typically read by over >2,000 senior professionals. Publications are impartial and reflect the 'voice of the market'. All quotes are approved by contributors and their communications colleagues prior to publication.
OUR MISSION
To interview senior leaders across a wide range of enterprises and share their insights on emerging industry business and technology topics. Participants learn from and connect with their industry peers and also with our Sponsors who benefit from market intelligence, engaging content to assist with future demand generation and also new business relationships with buyers from within their target accounts.
BENEFITS TO ENTERPRISE BRANDS
The market insights available to Sponsors of TechPros.io programmes are unrivalled. Besides the knowledge gleaned from dozens of interviews and sales leads which emerge from follow-on discussions, as a Sponsor, you can participate alongside contributors in highly engaging and informative virtual roundtables, workshops, and interactive panel discussions. Your valuable publications will receive thousands of views in your market, exposing your brand and people, whilst offering your marketers quality content that can enrich their demand generation campaigns.
HERE'S HOW IT WORKS
Watch the 2-minute video below which explains the interview process and what participants (selected buyers from with Sponsor's target accounts) and their employers can expect. TechPros.io thought leadership programmes offer intellectually stimulating and enjoyable experiences, resulting in consistent participant feedback >80%.
BACKGROUND AND VISION
TechPros.io was created in 2018. The vision was simple: produce content publications, with contributors from leading global enterprises in different sectors, on interesting, current topics typically relating to business transformation and emerging business trends.
The content, rich with insight and opinion, would be written by well-established journalists, typically with over 20 years of industry experience. The contributors, their quotes, and their companies would be acknowledged and their insights shared widely within their sector.
Interviews would last 30 minutes and cost interviewees and their companies nothing other than time. Participants would share their thoughts, learn from industry peers facing similar challenges and have an opportunity to connect with industry peers through follow on events.
Whilst sponsored, the content would be fully impartial, reflecting the thoughts and ideas of senior business and technology professionals.
TECHPROS AND THE PRESS
CONTENT REACH
TechPros.io content reaches enterprise professionals through a combination of email and LinkedIn marketing. Many contributors are acknowledged along with their quotes on TechPros.io and Sponsor's LinkedIn pages, these are shared and re-shared widely over several months reaching tens of thousands of enterprise professionals.
SPONSORS
To date >30 organisations have sponsored our programmes, mostly IT Services and Technology brands. We work with Sponsors around the globe and can operate in all English-speaking countries, offering a range of publication options and event formats.
PRIVACY
TechPros.io ensures participants and their employers have full control over what’s published. Any quote we wish to use is shared by email for approval first and corporate communications and media relations teams are contacted for approval where necessary.
GROWING COMMUNITY
Having interviewed >3,200 professionals on numerous business topics TechPros.io has emerged as a leading virtual peer-to-peer community platform for global enterprise business and technology to share insights, learn from and connect with dozens of co-participants. These valuable relationships can help shape business thinking and offer referrals and introductions to assist change programmes and other business initiatives.
Number of Interviews
Number of Fortune 500 brands who have participated
Other Enterprises and Corporates
Countries represented
EXAMPLE CONTRIBUTORS
George Campanellas
CEO, INVEST CYPRUS
"Even for lead generation, we focused on social media, alongside connecting on webinars and virtual conferences. For a relatively low budget, it’s a very effective strategy."
Digital Engagement: A New Era in Investment Promotion, Network Sunday
Andrey Dribny
CEO, Culinary, IFFCO GROUP
"Lots of people and companies spend a lot of effort trying to predict the future, rather than allocating resources in the right area so you can be prepared for the changes that surely will come."
Revenue Management: How Today's CPG Leaders are Achieving Certainty in an Increasingly Uncertain World, Exceedra
Nathalie Oestmann
COO, Curve
"An area of significant customer change has been in defragmentation in the sector where fintechs have emerged to offer specifically tailored needs."
Laggards and Leaders: Fast-Tracking Financial Technology Innovation in a Legacy, Modulr
Tomasz Kurczyk
Chief Digital and Transformation Officer, AXA
"Whenever you face some issues, problems or challenges, at the same time there are opportunities appearing. From my perspective, one of them was ecommerce, especially the very beautiful potential of ecommerce. People switching to partially and majorly buying on the internet."
Beyond 2020 - Stories from Supply Chain Leaders Plotting the Future, Mindtree
Catherine Dutton
Global Deputy CMO, ATOS
"Marketing and sales should be working hand in hand and bringing together a long-term and short-term view to enable business growth. With increased competition in the market, CMOs must be braver, bolder and more savvy to differentiate their organisation! This is something I really welcome."
The Changing Role of Marketing in Enterprise Sales, Network Sunday
Fergus Murphy
Chief Customer Experience Officer, VIRGIN MONEY
"Existing banks remain dominant because of their brand, their scale and the trust that customers have in them. With the pace at which the market is moving, the greenfield option is a credible option but, many banks will continue to build their digital business from within."
To Greenfield or not to Greenfield? How banking professionals are preparing for tomorrow's customer, today, Marqeta
For more information please email us at interview@techpros.io or visit www.techpros.io
