Background to TechPros.io
TECHPROS.IO - GLOBAL PLATFORM FOR ENTERPRISE THOUGHT LEADERSHIP
According to the 2021 LinkedIn Edelman B2B Thought Leadership impact study, 64% of buyers say that an organisation's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.
TechPros.io offers enterprise professionals a platform to participate in industry and sector specific thought leadership programmes paid for by Sponsors. The experience is positive resulting in increased awareness on a topical subject of interest and offers new connections with industry peers.
Following the interviews, we produce content publications in slick, easy to read digital formats - like this one!
The content is shared with thousands of enterprise professionals including our growing TechPros.io community of >3,500 C-Level enterprise decision-makers and influencers.
Thought leadership has evolved from a one-way broadcast to conversion and community. It requires authenticity, having a point of view, and delivering something of value. Value can come in the form of insights, inspiration, imagination, help — even entertainment.
Kevin Marasco, CMO, Zenefits 2021 LinkedIn Edelman B2B Thought Leadership Impact Study
Thought leadership remains critical to B2B customer engagement but breaking through the noise is harder than ever.
2021 LinkedIn Edelman B2B Thought Leadership Impact Study
A GREAT EXPERIENCE FOR ALL PARTICIPANTS
We promote the thoughts and ideas of experienced business and technology professionals influencing change within the enterprise.
Professionals cover a wide range of titles and functions. You can see industry splits below and also our featured contributors here.
TechPros.io offers participants a safe platform for raising awareness of their personal brands whilst learning from and connecting with industry peers.
Written by accomplished business and technology journalists, and sponsored by leading brands in their category, each content publication is typically read by over >2,000 senior professionals. Publications are impartial and reflect the 'voice of the market'. All quotes are approved by contributors and their communications colleagues prior to publication.
54% of decision makers say they spend more than 1 hour per week reading thought leadership.
2021 LinkedIn Edelman B2B Thought Leadership Impact Study
TECHPROS ENGAGING CONTENT PUBLICATIONS
We produce a range of content publications: eBooks, market view reports, video magazines, podcasts and articles. All are designed in the Sponsor's brand and work perfectly across desktop, laptop, tablet and mobile. Publications are easily shared on LinkedIn.
More than half (51%) of C-Suite executives say they spend more time reading thought leadership now than before the pandemic began.
2021 LinkedIn Edelman B2B Thought Leadership Impact Study
BENEFITS TO SPONSORS
The market insights available to Sponsors of TechPros.io programmes are unrivalled. Besides the knowledge gleaned from dozens of interviews and follow-on conversations, as a Sponsor, you can participate alongside contributors in highly engaging and informative roundtables, fireside chats, and interactive panel discussions. Your valuable publications will receive thousands of views in your market, exposing your brand and people, whilst offering your marketers quality content that can enrich their demand generation campaigns.
High-performing thought leadership strikes a balance between being authoritative and provocative yet human in tone and even fun.
2021 LinkedIn Edelman B2B Thought Leadership Impact Study
HERE'S HOW IT WORKS
Watch the 2-minute video below which explains the interview process and what participants can expect. Mention of the interviewee's employer is optional. TechPros.io thought leadership programmes offer intellectually stimulating and enjoyable experiences, resulting in consistent participant feedback >80%.
CONTENT REACH
TechPros.io content reaches thousands of enterprise professionals through a combination of email and LinkedIn marketing. Most contributors are acknowledged along with their quotes on TechPros.io and the Sponsor's LinkedIn pages, these are shared and re-shared widely over several months.
TECHPROS.IO AND THE PRESS
SPONSORS
To date >30 organisations have sponsored our programmes, mostly IT Services and Technology brands. We work with Sponsors around the globe and can operate in all English-speaking countries, offering a range of publication options and event formats.
PRIVACY
TechPros.io ensures participants and their employers have full control over what’s published. Any quote we wish to use is shared by email for approval first and corporate communications and media relations teams are contacted for approval where necessary.
GROWING TECHPROS.IO BUYER COMMUNITY
Having interviewed >3,500 professionals on numerous business topics TechPros.io has emerged as a leading virtual peer-to-peer community platform for global enterprise business and technology to share insights, learn from and connect with dozens of co-participants. These valuable relationships can help shape business thinking and offer referrals and introductions to assist change programmes and other business initiatives.
Number of Interviews
Number of Fortune 500 brands who have participated
Other Enterprises and Corporates
Countries represented
EXAMPLE TECHPROS.IO CONTRIBUTORS
FOR MORE GO TO OUR FEATURED CONTRIBUTORS PAGE
George Campanellas
CEO, INVEST CYPRUS
"Even for lead generation, we focused on social media, alongside connecting on webinars and virtual conferences. For a relatively low budget, it’s a very effective strategy."
Digital Engagement: A New Era in Investment Promotion, Network Sunday
Andrey Dribny
CEO, Culinary, IFFCO GROUP
"Lots of people and companies spend a lot of effort trying to predict the future, rather than allocating resources in the right area so you can be prepared for the changes that surely will come."
Revenue Management: How Today's CPG Leaders are Achieving Certainty in an Increasingly Uncertain World, Exceedra
Nathalie Oestmann
COO, Curve
"An area of significant customer change has been in defragmentation in the sector where fintechs have emerged to offer specifically tailored needs."
Laggards and Leaders: Fast-Tracking Financial Technology Innovation in a Legacy, Modulr
Tomasz Kurczyk
Chief Digital and Transformation Officer, AXA
"Whenever you face some issues, problems or challenges, at the same time there are opportunities appearing. From my perspective, one of them was ecommerce, especially the very beautiful potential of ecommerce. People switching to partially and majorly buying on the internet."
Beyond 2020 - Stories from Supply Chain Leaders Plotting the Future, Mindtree
Catherine Dutton
Global Deputy CMO, ATOS
"Marketing and sales should be working hand in hand and bringing together a long-term and short-term view to enable business growth. With increased competition in the market, CMOs must be braver, bolder and more savvy to differentiate their organisation! This is something I really welcome."
The Changing Role of Marketing in Enterprise Sales, Network Sunday
Fergus Murphy
Chief Customer Experience Officer, VIRGIN MONEY
"Existing banks remain dominant because of their brand, their scale and the trust that customers have in them. With the pace at which the market is moving, the greenfield option is a credible option but, many banks will continue to build their digital business from within."
To Greenfield or not to Greenfield? How banking professionals are preparing for tomorrow's customer, today, Marqeta
For more information please email us at interview@techpros.io or visit www.techpros.io
