TechPros.io Challenge Forum

The marketing AI imperative: Leading the shift to an AI-first workforce

This event is moderated by TechPros

and co-produced with Cogniscale.Pro

About the event:

As a senior marketing leader at the forefront of AI transformation, you understand the immense pressure to harness AI effectively. The gap between AI leaders and followers grows wider each month, with pioneering teams achieving 4x productivity gains while others struggle to begin their journey.

The marketing landscape has shifted dramatically. Teams face unprecedented demands to scale content production, personalise campaigns, and drive measurable business impact - all while managing costs. Traditional approaches can no longer keep pace with these demands. Recent studies show that 62% of companies have tripled their AI adoption in marketing functions compared to last year, yet 71% of marketers cite lack of understanding as their primary barrier to implementation.

Marketing leaders now face critical challenges:

  • Upskilling teams to leverage AI effectively while maintaining brand quality
  • Integrating AI tools into existing workflows without disrupting operations
  • Measuring and demonstrating ROI from AI investments
  • Managing change and addressing team concerns about AI adoption
  • Ensuring responsible AI use while maximising productivity gains

Through our 'challenge forum' format, this event brings together senior marketing peers to share insights, experiences, and practical approaches to building AI-first teams. This 90-minute virtual roundtable creates an environment for meaningful discussion about transforming traditional marketing organisations.

This 90-minute peer group session will explore:

  • LLM selection and how to build AI Workers that deliver 3 to 10X productivity
  • Re-thinking data use, regulatory considerations, and best practice
  • Cultural challenges, getting the whole team on board
  • Putting in place measurement systems to demo ROI
  • Communicating opportunity to leadership to secure budget for upskilling

Fill in the form and join this 90-minute marketing leadership peer group session to discuss common challenges and discover how your peers are successfully navigating AI transformation.

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Participants include:

Tim Bond, Founder of CogniScale.pro has led the AI transformation at TechPros.io, achieving 300% efficiency gains and significant cost reductions while improving content quality and delighting customers. He hosts the Enterprise Thought Leadership podcast and moderates challenge forum roundtables. Tim specialises in helping marketing and sales teams build practical AI capabilities that deliver measurable results.

Taryn Breetzke, Content Director at TechPros.io and Co-founder of Cogniscale.pro. With experience leading global content teams, Taryn combines her expertise with AI strategy and innovation to develop custom AI workflows. She is co-host of the Enterprise Thought Leadership podcast and moderates virtual roundtables. Her practical approach to integrating AI into creative workflows has helped marketing teams successfully navigate the shift to AI-first operations.

Gareth Owen

Humanitarian Director at Save The Children UK

David Leech

Vice President Human Resources at RWS

Aiden Mckee

Chief People Officer at WaterWipes

Sarah Coffin

Head of People Operations at Kerridge Commercial Systems

Who is invited?

This session is designed for marketing leaders who are:

  • Responsible for marketing team performance and development
  • Actively exploring or implementing AI transformation initiatives
  • Looking to scale content production and marketing operations
  • Interested in learning from peers' AI implementation experiences

To ensure the most value from your participation, we offer optional 15-minute briefing calls to discuss the format and your specific interests. Book your briefing call here.

Book your briefing call

How it works:

This interactive session encourages participants to:

- Submit a specific challenge related to AI workforce transformation - Vote on which challenge to explore in depth - Engage in collaborative problem-solving - Share insights and practical solutions - Learn from peers' experiences and approaches

Note: By participating, you may choose to opt-in to be included in post-event content sharing. You can select your preference in the registration form.

Why you should attend:

  • Peer group learning and networking: Connect with fellow marketing leaders to exchange practical experiences in building AI-first teams.
  • Navigate emerging challenges: Learn how other organisations are overcoming obstacles in AI transformation.
  • Discover proven approaches: Gain insights into successful AI implementation strategies from those leading the change.
  • Shape the future: Contribute to discussions that will influence how marketing teams evolve in the AI era.
  • Take away actionable insights: Leave with practical steps for accelerating your team's AI journey.

Limited to 8 marketing leaders for meaningful discussion.

Sponsored by:

AI is transforming marketing, with teams achieving up to 4x productivity gains, yet many struggle to implement it effectively across their organisations. That's where we come in.

CogniScale helps marketing teams learn to plan, build and scale their AI workforce to accelerate content production, brand building, and demand generation. Through enterprise workshops and training programmes, we've helped marketing teams significantly increase productivity while maintaining brand quality and compliance.

Launched in 2024 by the team behind TechPros.io, CogniScale emerged from our own 20-month journey of integrating AI across our marketing operations. Our methodology is proven through real-world implementation. CogniScale aims to transform how marketing teams operate, helping organisations adapt to and thrive in an AI-first future. For more information, visit Cogniscale.pro

Participants will:

  • Connect with other HR leaders.
  • Submit and vote on a specific challenge to be discussed.
  • Discuss the chosen challenge.
  • Propose and evaluate solutions to the challenge.
  • Be part of a post-event podcast episode discussing the challenge and the solutions.

Moderated by:

TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative roundtable events on current industry topics.

As a participant, you share your career insights and learn from others solving similar challenges at work and have the opportunity to connect with peers in active thought leadership groups.

Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.

More info please email events@techpros.io or Vanessa at vanessa.condez@techpros.io

Register your interest:

To learn more contact us on +44 (0) 1273102810 or email info@techpros.io