TechPros.io Challenge Forum
Personalisation in B2B Customer Acquisition
Thursday, 25th May
2:00 PM BST
This event is moderated by TechPros and sponsored by Network Sunday
Fill in the form and join this 75 min peer group session to discuss common challenges on this subject and find out how others are solving them.
About this invitation-only event:
According to McKinsey taking a personalised marketing approach unequivocally leads to capturing larger market share. It is seen as a key strategy for B2B customer acquisition this year. However it isn’t easy, challenges include segmentation, scaling of personalised messages, lack of data quality, and concerns around privacy.
Are you a CMO / CRO working on implementing a personalisation strategy or have experienced some success? Are you interested in sharing your thoughts, exploring best practices and exchanging ideas with your peer group?
At this event, you will:
- Meet other B2B sales and marketing leaders
- Vote on which challenges are chosen for discussion
- Offer a solution to each challenge put forward
Please see below to learn about the event format and opportunity for pre and post-event networking.
Register your interest below:
Moderator, Sponsor and Key Industry Leaders confirmed so far:
Clare Forestier
Moderator TECHPROS.IO
Yemi Olagbaiye
Director, Client Portfolio SOFTWIRE
Mark Tucker
Head of Online
Video Platform
ITV
Helen King
Head of Transformation
SAGE PUBLISHING
Christina Georgolopou
Global Digital Director
DENTSU X
Karen Eccles
Managing Director,
Digital & Innovation
THE TELEGRAPH
Stew Norris
Associate Director of
Architecture (International)
FLUTTER ENTERTAINMENT PLC
Josh Scott Smith
Senior Product Designer
OVO
James Vincent
Senior Director, Innovation
& Market Development
REUTERS
Peter Russell
Technology Director, Studios
ITV
Tessa Kaday
Product Director
NEWS UK
Mike Greening
Commercial, Strategy and Product Director
CITYFIBRE
Lisa Tugwell
Head of Product,
Payment Platform
ASCENTIAL
Martha Sedgwick
VP, Product Innovation
SAGE PUBLISHING
Judy O'keefe
Operational &
Innovations Director
OPENREACH
Sameer Kolhekar
Head of Product Analytics
and Experimentation
SKY
Ella Pardoe
Global Director
- Product Initiatives
YOUGOV
Alex McCloy
Digital Transformation Programme Director (UK)
SONY MUSIC ENTERTAINMENT
Matt Lowden
Director of Technical
Development
WARNER MUSIC GROUP
Agenda
8:00am Arrivals, introductions, coffee, cakes, networking
8:30am 1st Roundtable - Everyone will put forward and vote on a challenge and/or ideas relating to the theme. The challenge owner will then be questioned by the group.
9:15am Coffee / Break
9:30am 2nd Roundtable - Discuss solutions around the challenge discussed in the 1st session.
10:10am Spokesperson from each table will present the challenges and solutions discussed and further thoughts from the floor are given.
10:20am Final wrap up
10:30am Networking
Who is invited?
B2B Enterprise Sales and Marketing leaders from technology and/or professional services.
This is a peer group learning session and to ensure value from attending it is critical participants are in similar roles and can contribute thoughts and ideas from relevant career experiences. We reserve the right to decline registrations. Events will typically include 3 to 5 participants alongside the sponsor.
How it works
A maximum of five marketing leaders will submit one challenge related to the topic (by registering here - max 80 characters). TechPros.io will confirm your place at the event by calendar invitation following your registration and send over more information.
On the day you will vote on which challenge will be selected for the discussion. However, we also post the submitted challenges anonymously in our Guild group a day before the event, offering the community the opportunity to vote on which challenge resonates with them most.
The event starts with the owner of the selected challenge explaining it in detail, followed by the others asking questions and then offering solutions.
We follow up with you to discuss and agree your contributions for the Podcast edit and any associated content being produced.
Background reading to set some context for the event:
Why Attend?
B2B Enterprise Sales and Marketing leaders
This is a peer group learn session and its critical participants are in similar roles. We reserve the right to decline registrations.
A structured and collaborative approach to analysing a current business problem, identifying solutions with the help of experts on the subject
Clarify the challenges your company currently faces, relating to the subject and business risks of maintaining the status quo
Identify and discuss a range of solutions to these problems, the implications of the changes to the business and the critical success factors relating to implementation
Following the event, receive a summary of the challenges identified, the solutions put forward and the critical success factors required
Why participate in a Challenge Forum? See below:
A wonderful and friendly bunch of peers, all at the top of their game and all still facing the same challenges. Heartening and motivating. Thank you.
Emily Tippins | Chief Marketing Officer at Avantra
It's not often that as a busy marketer that you get a chance to spend some high quality time in the company of peers and go meaningfully deep into a real marketing challenge. The Challenge Forum is both interesting and challenging, and I would recommend it.
Dave Hughes | Head of Marketing at Ideal
Discussing challenges with your peers is so valuable to marketing leaders and something we don't do nearly enough! The TechPros session was a great forum for discussion on a topic we all care about.
Jonathan Broadley | Head of Marketing at AccessPay
Moderated by
By participating in collaborative thought leadership events, sharing experiences and insights on current industry topics and contributing to content, business and technology leaders can build social capital, establish valuable connections, and stay up-to-date with the latest trends and best practices in their field.
Our events are funded by sponsors who participate alongside you.
For more info please call Dayna Martinez at +44 (0)1273 256 495 or email events@techpros.io
Insights from a few industry leaders in the Accelerating Digital Innovation in Media and Entertainment eBook:
Data plays a huge part in decision making, whether it’s about what products to create, how to optimise our products, and how to win in the marketplace. We use a combination of data and research to inform decisions. It’s fundamental.
Mahesh Ramachandra
Head of Product, Digital Preschool, Entertainment One
The data drives the insight as to why our customers consume what they’re interested in, so that is key for us. It will be a vital part of our strategy across the coming years.
Jean-Paul Camelbeek
Chief Product and Customer Officer, Reach PLC
Everything is going to be much more personalised and targeted in the future. Discoverability is the biggest challenge of the OTT industry. The more services that come out, the more people don’t know what to watch. All of that will have to be very personalised based on data and that is why there’s definitely going to be the need to collect lots of it.
Rasmus Larsson
Product Director, Sports Businesses, Sony
Sponsored by:
Network Sunday delivers community-based B2B marketing solutions for today’s leading global technology and professional services companies who understand that new business relationships begin by adding value first and selling later.
We help our clients identify, attract, engage and nurture their buyers through well-executed immersive and participatory content and events programmes and community management. Due to their positive experiences, many of our clients' buyers become their advocates, champions, and customers.
Network Sunday offers an unrivaled, modern solution to generating sales pipeline and revenue, market intelligence, market reach, and brand awareness.
If you want to understand how ROI is achieved from a Network Sunday programme please visit networksunday.com, email sales@networksunday.com or call +44 (0) 127 310 2807.
Moderated by:
TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative content creation and roundtable events on current industry topics.
As a participant, you share your career insights and learn from others solving similar challenges at work. You raise awareness of your personal and company brand and have the opportunity to connect with peers in active thought leadership groups.
Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.
More info please call Dayna Martinez on +44 (0)1273 256 495 or email events@techpros.io.
Register your interest:
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