Fill in the form and join this 90 min C level peer group session to discuss common challenges on this subject and find out how your peer group is solving them.
About the event:
Feeling overwhelmed by the hype surrounding Gen AI? Unsure how it can benefit your marketing efforts? Or company trailblazer? Either way, you're not alone.
Gen AI is ushering in a monumental transformation for consumer marketing, posing both exciting opportunities and headwinds for marketing leaders. From navigating the cultural shift needed to secure buy-in and overcoming apprehension, to aligning values and objectives, exploring new technologies, building team enthusiasm, and managing C-suite expectations, the landscape demands a collaborative approach.
At this 90-minute virtual roundtable, we will uncover the diverse perspectives of marketing leaders across the US and Europe. Acknowledging the varied stages of Gen AI adoption, we will explore the evolving journey of harnessing Gen AI, showcasing how leaders are exploring Gen AI's potential to enhance customer acquisition, retention, growth, and advocacy.
Register your interest below:
Why You Should Attend:
- Cultivating an AI-ready culture: Discover strategies for successful communication, training programmes, and fostering a mindset geared towards innovation.
- Aligning Gen AI with brand values and goals: Learn how Gen AI can complement and enhance your existing marketing strategies and principles.
- Securing executive buy-in: Uncover effective methods to demonstrate the value and ROI of AI initiatives to your C-suite.
- Exploring technological innovations: Gain insights into the latest platforms and tools that can improve customer acquisition, retention, growth, and advocacy.
This interactive session will encourage participants to tackle a specific challenge related to Gen AI, dissect its intricacies, and collaboratively formulate solutions and strategies.
Participants will
- Connect with other marketing leaders engaged in B2B tech sectors.
- Vote on a specific challenge to be discussed.
- Engage in in-depth discussions about the chosen challenge.
- Propose and evaluate solutions to the challenge.
- Be part of a post-event podcast episode discussing the challenge and the solutions.
Participants
Karen Eccles
Managing Director,
Digital & Innovation
THE TELEGRAPH
Stew Norris
Associate Director of
Architecture (International)
FLUTTER ENTERTAINMENT PLC
Josh Scott Smith
Senior Product Designer
OVO
Mike Greening
Commercial, Strategy and Product Director
CITYFIBRE
Lisa Tugwell
Head of Product,
Payment Platform
ASCENTIAL
Martha Sedgwick
VP, Product Innovation
SAGE PUBLISHING
Judy O'keefe
Operational &
Innovations Director
OPENREACH
Agenda
8:00am Arrivals, introductions, coffee, cakes, networking
8:30am 1st Roundtable - Everyone will put forward and vote on a challenge and/or ideas relating to the theme. The challenge owner will then be questioned by the group.
9:15am Coffee / Break
9:30am 2nd Roundtable - Discuss solutions around the challenge discussed in the 1st session.
10:10am Spokesperson from each table will present the challenges and solutions discussed and further thoughts from the floor are given.
10:20am Final wrap up
10:30am Networking
Who is invited?
This exclusive, invitation-only event is tailored for CMOs, marketing leaders, and professionals eager to delve into the transformative power of Generative AI in marketing strategies and operations. Organised by TechPros.io, this session aims to foster a rich and diverse dialogue among industry leaders.
Ideal participants are those who:
- Are actively exploring the benefits, opportunities, and challenges that Generative AI presents in the marketing landscape.
- Grasp the strategic implications of integrating Generative AI into marketing efforts, including the potential for enhanced customer engagement and brand growth.
- Strive to leverage Generative AI to improve their organization’s marketing efficiency, customer insights, and overall growth.
- Wish to participate in a high-level strategic conversation with fellow marketing leaders and pioneers in the Generative AI space.
To ensure a focused and enriching discussion, personal invitations are being extended by TechPros.io in collaboration with Network Sunday. Each invitee is required to participate in a 15-minute briefing call with Tim Bond. This call is crucial for outlining the event's format, objectives, and setting clear expectations for all participants. It serves as a foundational step to guarantee that attendees are well-prepared and poised to engage in meaningful dialogue.
For arranging your briefing call and for additional details, please reach out to vanessa.condez@techpros.io.
How it works
- Online Registration: During your registration process, you are invited to submit a challenge you're encountering with Generative AI in marketing (maximum 80 characters).
- Join the TechPros.io Community: Enhance your experience by joining the TechPros.io Guild community. This platform offers extended networking opportunities and further engagement with peers who share your interests.
- Participation Confirmation: TechPros.io will confirm your event participation by sending you a calendar invitation, ensuring you have all the details for the session.
- Challenge Voting: On the day of the event, attendees will have the opportunity to vote on the challenges submitted. This democratic process will determine the primary issue to be explored during our session.
- Event Kick-off: The session begins with the challenge owner presenting their specific issue related to Gen AI in marketing. This will set the stage for a comprehensive, collaborative discussion aimed at identifying practical solutions and strategies.
- Post-Event Engagement: A week following the event, you will have the chance to contribute to a podcast interview that delves into the session's insights and outcomes. Your input will undergo final approval to ensure accuracy and satisfaction.
- Acknowledgment of Contributions: Once the podcast is published, your valuable contributions will be highlighted in a LinkedIn post, providing recognition for your insights and participation.
This unique format not only facilitates a meaningful exchange of ideas and solutions but also offers continued engagement and recognition within the marketing and Gen AI community.
Why participate in a Challenge Forum? See below:
Why participate in a Challenge Forum? See below:
A wonderful and friendly bunch of peers, all at the top of their game and all still facing the same challenges. Heartening and motivating. Thank you.
Emily Tippins | Chief Marketing Officer at Avantra
It's not often that as a busy marketer that you get a chance to spend some high quality time in the company of peers and go meaningfully deep into a real marketing challenge. The Challenge Forum is both interesting and challenging, and I would recommend it.
Dave Hughes | Head of Marketing at Ideal
Discussing challenges with your peers is so valuable to marketing leaders and something we don't do nearly enough! The TechPros session was a great forum for discussion on a topic we all care about.
Jonathan Broadley | Head of Marketing at AccessPay
Sponsored by:
Network Sunday is a pioneering B2B tech marketing company that goes beyond traditional tactics. With over 14 years of industry expertise and exclusive access to TechPros.io's network of 50,000+ qualified buyers, Network Sunday specializes in elevating brands through impactful thought leadership. By crafting authentic narratives and fostering genuine connections, they help tech innovators rise above the noise, heighten market presence, and accelerate revenue growth. Network Sunday's strategic blend of compelling content, insightful events, and valuable partnerships transforms industry expertise into a powerful sales conduit, propelling brands towards industry prominence and sustained success.
Moderated by:
TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative content creation and roundtable events on current industry topics.
As a participant, you share your career insights and learn from others solving similar challenges at work. You raise awareness of your personal and company brand and have the opportunity to connect with peers in active thought leadership groups.
Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.
More info please email events@techpros.io or Vanessa at vanessa.condez@techpros.io
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