Fill in the form and join this 90 min C level peer group session to discuss common challenges on this subject and find out how your peer group is solving them.
About the event:
As a senior marketing or sales leader likely to be at the forefront of Gen AI experimentation, you understand the transformative potential it holds for the industry. However, implementing Gen AI in marketing and sales is not without its challenges. Adoption can be hindered by a lack of understanding and buy-in from stakeholders, while perceptions of AI as a replacement for human creativity, intuition, and relationship-building can lead to resistance. Risks associated with AI, such as data privacy concerns, algorithmic bias, and the potential for misuse, must be carefully managed. Ensuring the quality and consistency of AI-generated content, insights, and sales interactions is another key consideration, as well as navigating privacy regulations and maintaining customer trust.
Through our 'challenge forum' format this event brings together senior marketing and sales peers to share insights, experiences, and use cases, fostering a collaborative environment to navigate the challenges and opportunities presented by Gen AI.
During this 90-minute virtual roundtable, we will explore perspectives and uncover effective methodologies, tools, and best practices for successfully implementing Gen AI in marketing and sales, while learning about common pitfalls to avoid. No doubt we will surface strategies for aligning Gen AI initiatives with overall marketing and sales goals, securing stakeholder buy-in, fostering innovation, and navigating ethical considerations.
Register your interest below:
Why You Should Attend:
- Peer group learning and networking: Connect with fellow CMOs, CSOs, and marketing and sales leaders to exchange ideas, experiences, and best practices in implementing Gen AI in marketing and sales.
- Discover new use cases: Learn about innovative and successful Gen AI applications in marketing and sales from your peers, sparking fresh ideas.
- Navigate emerging challenges: Collaboratively identify and discuss the challenges that arise when integrating Gen AI into marketing and sales strategies, and learn from others' experiences in overcoming these obstacles.
- Implement and communicate Gen AI effectively: Gain valuable tips and insights from your peers on successfully implementing Gen AI initiatives and communicating their value to stakeholders.
- Explore tools and methodologies: Hear about the Gen AI tools, platforms, and methodologies that are transforming the marketing and sales landscape.
This interactive session will encourage participants to tackle a specific challenge related to Gen AI, dissect its intricacies, and collaboratively formulate solutions and strategies.
Participants will
- Connect with other B2B tech marketing and sales leaders.
- Submit and vote on a specific challenge to be discussed.
- Discuss the chosen challenge.
- Propose and evaluate solutions to the challenge.
- Be part of a post-event podcast episode discussing the challenge and the solutions.
Participants

Karen Eccles
Managing Director,
Digital & Innovation
THE TELEGRAPH

Stew Norris
Associate Director of
Architecture (International)
FLUTTER ENTERTAINMENT PLC

Josh Scott Smith
Senior Product Designer
OVO

Mike Greening
Commercial, Strategy and Product Director
CITYFIBRE

Lisa Tugwell
Head of Product,
Payment Platform
ASCENTIAL

Martha Sedgwick
VP, Product Innovation
SAGE PUBLISHING

Judy O'keefe
Operational &
Innovations Director
OPENREACH
Agenda
8:00am Arrivals, introductions, coffee, cakes, networking
8:30am 1st Roundtable - Everyone will put forward and vote on a challenge and/or ideas relating to the theme. The challenge owner will then be questioned by the group.
9:15am Coffee / Break
9:30am 2nd Roundtable - Discuss solutions around the challenge discussed in the 1st session.
10:10am Spokesperson from each table will present the challenges and solutions discussed and further thoughts from the floor are given.
10:20am Final wrap up
10:30am Networking
Gen AI in Marketing: Insights from the Frontlines
Discover how industry leaders are tackling Generative AI challenges in our #NavigatingGenAI series. Explore event recaps for cutting-edge insights, then join our roundtables to shape the future of AI-driven marketing alongside peers.
Who is invited?
This exclusive, invitation-only event is tailored for CMOs, CSOs, and marketing and sales leaders who are actively experimenting with and implementing Generative AI in their marketing and sales strategies and operations. Organised by TechPros.io, this session aims to facilitate a dynamic exchange of ideas, experiences, and best practices among industry peers who are at the forefront of the Gen AI revolution in marketing and sales.
Ideal participants are those who:
- Are keen to engage in peer-to-peer learning and networking, sharing their own experiences with Gen AI in marketing and sales while learning from the successes and challenges of others in the industry.
- Are eager to participate in thought-provoking discussions about the evolving role of Gen AI in marketing and sales and its potential to drive growth and efficiency.
- Strive to leverage Generative AI to improve their organisation's marketing and sales efficiency, customer insights, and overall growth.
- Wish to be part of a community of forward-thinking marketing and sales leaders who are collectively shaping the future of the industry in the era of Gen AI.
To ensure a focused and enriching discussion, personal invitations are being extended by TechPros.io in collaboration with Network Sunday. Each invitee is required to participate in a 15-minute briefing call with Tim Bond (if not already done so). This call is crucial for outlining the event's format, objectives, and setting clear expectations for all participants.
For arranging your briefing call and for additional details, please reach out to vanessa.condez@techpros.io.
How it works
- Online Registration: Submit a real challenge you're encountering relating to Generative AI in marketing or sales (above form) along with a preferred date. Currently 11am-12.30pm on October 8th, November 5th, and November 19th.
- Join the TechPros.io Community: Enhance your experience by joining the TechPros.io Slack community. This platform offers extended networking opportunities and further engagement with peers who share your interests.
- Participation Confirmation: TechPros.io will confirm your event participation by sending you a calendar invitation, ensuring you have all the details for the session.
- Challenge Voting: On the day of the event, attendees will have the opportunity to vote on the challenges submitted. This democratic process will determine the primary issue to be explored during our session.
- Event Kick-off: The session begins with the challenge owner presenting their specific issue related to Gen AI in marketing or sales. This will set the stage for a comprehensive, collaborative discussion aimed at identifying practical solutions and strategies, a round of questions to the challenge owner.
- Post-Event Engagement: Following the event, we produce a podcast episode that is aired on the Enterprise Thought Leadership podcast and is accompanied by an article.
This unique format not only facilitates a meaningful exchange of ideas and solutions but also offers continued engagement and recognition within the marketing, sales and Gen AI community.
Why participate in a Challenge Forum? See below:

Why participate in a Challenge Forum? See below:


A wonderful and friendly bunch of peers, all at the top of their game and all still facing the same challenges. Heartening and motivating. Thank you.
Emily Tippins | Chief Marketing Officer at Avantra


It's not often that as a busy marketer that you get a chance to spend some high quality time in the company of peers and go meaningfully deep into a real marketing challenge. The Challenge Forum is both interesting and challenging, and I would recommend it.
Dave Hughes | Head of Marketing at Ideal


Discussing challenges with your peers is so valuable to marketing leaders and something we don't do nearly enough! The TechPros session was a great forum for discussion on a topic we all care about.
Jonathan Broadley | Head of Marketing at AccessPay
Sponsored by:

Network Sunday is a B2B marketing company with over 14 years of experience. They focus on elevating brands through thought leadership. The company has access to TechPros.io's network of 50,000+ qualified buyers. Network Sunday helps tech companies increase their market presence and grow revenue. They do this by creating content, organising events, and building partnerships. This approach turns industry knowledge into a tool for sales, helping brands become more prominent in their sector.
Moderated by:
TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative content creation and roundtable events on current industry topics.
As a participant, you share your career insights and learn from others solving similar challenges at work. You raise awareness of your personal and company brand and have the opportunity to connect with peers in active thought leadership groups.
Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.
More info please email events@techpros.io or Vanessa at vanessa.condez@techpros.io
Register your interest below:
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