VIRTUAL ROUNDTABLE EXPERIENCE
Balancing Brand with Demand Activation
To follow the recent content publication: Balancing Brand with Demand Activation: How IT services and technology marketing leaders are engaging today’s B2B buyers, Network Sunday is sponsoring a TechPros.io exclusive Virtual Roundtable event on Thursday 14th October, 2:30pm BST.
This invitation-only, TechPros.io moderated event, will bring together six enterprise technology marketing leaders to put forward and vote on challenges and / or ideas relating to the subject.
The 90-minute virtual roundtable event is not recorded, it follows Chatham House rules and is highly interactive.
All participants are invited to share ideas and experiences with industry peers facing similar challenges and opportunities.
Register your interest now:
Topics influencing the session:
Some of the interesting conclusions from the eBook
- 90% of interviewees agreed that more of the marketing budget should be spent on brand building initiatives
- 95% agreed that the line between B2B and B2C is blurring
- And...yes..100% said that more should be invested in strategies to entertain and foster communities with buyers
Example challenges for the round include: 1) How can we engage hundreds of buyers at a REALLY personal level and attract them to our brand given increasing online quality content? 2) How can we truly integrate brand and demand gen programmes to maximise ROI over both the short and long term?
Background reading:
Further information:
A maximum of eight participants will attend. There’s no cost other than your time. You must ensure you attend with your video switched on. Given the tight timescales, we do insist that you join the session on time so there are no delays, and you will be required to give your full attention for 90 mins.
What is the objective of the virtual roundtable event? To share thoughts and ideas on brand and demand marketing strategies to engage enterprise technology and services buyers. To give to, and take from, your co-participants in equal measure.
What is the format of the event?
This event format is designed to inspire, guide, and motivate participants with its highly interactive nature. It is based on a format widely used by mentor membership organisations for CEOs, such as Vistage and the Academy of Chief Executives.
Beforehand, each participant will submit a thought-provoking business challenge or idea relating to the event theme. These are circulated and voted on with the most popular two discussed at the event. Each participant will take their turn to question the challenge owner on the subject and later give their advice.
What value will I get from attending? We hope that you go away with some fresh thinking to help you shape your marketing strategy and will have also made some new industry connections.
Will the session be recorded? No. In full respect of the Chatham House Rules, the virtual roundtable will not be recorded. Participants need not worry about any information being shared outside of the session.
Participant testimonials from our previous events:
Good, open networking discussion. A chance to hear different perspectives.
Mike Croucher | Head of Technology Strategy and Chief Architect at Travelport
A great way to discuss real challenges in a safe environment and get actionable advice and guidance from peers.
Mike Yorwerth | Group Chief Information Officer at Bunzl plc
Thought-provoking and very valuable to be able to discuss and bounce ideas off peers.
Gary Donnelly | CIO at Unipart Logistics
Very insightful and somewhat reassuring to hear common challenges across industry sectors with some thought provoking ideas considered.
Gaurav Swarup | CTO at Yell
Event details
Date: Thursday 14th October 2021
Venue: Online
Time: 2:30-4:00pm (BST)
Register your interest now:
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