TechPros.io Challenge Forum

B2B Customer Acquisition

Bi-Weekly Events on Thursdays @ 3:30 PM BST

This event is moderated by TechPros and sponsored by Network Sunday

Fill in the form and join this 75 min peer group session to discuss common challenges on this subject and find out how others are solving them.

About this invitation-only event:

In today's rapidly evolving marketing landscape, marketing leaders face numerous challenges in their quest to help sales acquire new clients and customers. To name a few strategic challenges: C-Level / board education and negotiation, putting in place SLAs with sales leadership, sales and marketing colaboration, budget allocation, measurement and reporting. Examples of more tactical challenges could be developing ICPs for solutions, planning inbound and outbound strategies, trialing and selecting technologies and agencies, developing thought leadership and running events.

To help navigate these challenges TechPros.io brings together a group of peers to explore a common challenge and share ideas and solutions. To ensure the maximum value and ROI of time we match marketing professionals of similar profiles and responsibilities. E.g. Enterprise CMOs facing strategic challenges or Heads of Demand Generation responsible only for pipeline generation.

At this event, you will:

Meet B2B sales and marketing peers
Vote on a challenge are chosen for discussion
Offer a solution to each challenge put forward

Please see below to learn about the event format and opportunity for pre and post-event networking.

Register your interest below:

Moderator, Sponsor and Key Industry Leaders confirmed so far:

Clare Forestier

Moderator TECHPROS.IO

Yemi Olagbaiye

Director, Client Portfolio SOFTWIRE

Mark Tucker

Head of Online

Video Platform

ITV

Helen King

Head of Transformation

SAGE PUBLISHING

Christina Georgolopou

Global Digital Director

DENTSU X

Karen Eccles

Managing Director,

Digital & Innovation

THE TELEGRAPH

Stew Norris

Associate Director of

Architecture (International)

FLUTTER ENTERTAINMENT PLC

Josh Scott Smith

Senior Product Designer

OVO

James Vincent

Senior Director, Innovation

& Market Development

REUTERS

Peter Russell

Technology Director, Studios

ITV

Tessa Kaday

Product Director

NEWS UK

Mike Greening

Commercial, Strategy and Product Director

CITYFIBRE

Lisa Tugwell

Head of Product,

Payment Platform

ASCENTIAL

Martha Sedgwick

VP, Product Innovation

SAGE PUBLISHING

Judy O'keefe

Operational &

Innovations Director

OPENREACH

Sameer Kolhekar

Head of Product Analytics

and Experimentation

SKY

Ella Pardoe

Global Director

- Product Initiatives

YOUGOV

Alex McCloy

Digital Transformation Programme Director (UK)

SONY MUSIC ENTERTAINMENT

Matt Lowden

Director of Technical

Development

WARNER MUSIC GROUP

Agenda

8:00am Arrivals, introductions, coffee, cakes, networking

8:30am 1st Roundtable - Everyone will put forward and vote on a challenge and/or ideas relating to the theme. The challenge owner will then be questioned by the group.

9:15am Coffee / Break

9:30am 2nd Roundtable - Discuss solutions around the challenge discussed in the 1st session.

10:10am Spokesperson from each table will present the challenges and solutions discussed and further thoughts from the floor are given.

10:20am Final wrap up

10:30am Networking

Who is invited?

All B2B Enterprise Sales and Marketing leaders from technology and/or professional services are invited to register. Once we have matched you with 3 - 4 other peers we reach out to each of you to agree a date and time that works for everyone.

How it works

A maximum of five marketing leaders will submit one challenge related to the topic (by registering here - max 80 characters). TechPros.io will confirm your place at the event by calendar invitation following your registration and send over more information.

On the day you will vote on which challenge will be selected for the discussion. However, we also post the submitted challenges anonymously in our Guild group a day before the event, offering the community the opportunity to vote on which challenge resonates with them most.

The event starts with the owner of the selected challenge explaining it in detail, followed by the others asking questions and then offering solutions.

We follow up with you to discuss and agree your contributions for the Podcast edit and any associated content being produced.

Background reading to set some context for the event:

Report 1

Read Market View Report →

Report 2

Read the Report →

Why Attend?

B2B Enterprise Sales and Marketing leaders

This is a peer group learn session and its critical participants are in similar roles. We reserve the right to decline registrations.

A structured and collaborative approach to analysing a current business problem, identifying solutions with the help of experts on the subject

Clarify the challenges your company currently faces, relating to the subject and business risks of maintaining the status quo

Identify and discuss a range of solutions to these problems, the implications of the changes to the business and the critical success factors relating to implementation

Following the event, receive a summary of the challenges identified, the solutions put forward and the critical success factors required

Why participate in a Challenge Forum? See below:

A wonderful and friendly bunch of peers, all at the top of their game and all still facing the same challenges. Heartening and motivating. Thank you.

Emily Tippins | Chief Marketing Officer at Avantra

It's not often that as a busy marketer that you get a chance to spend some high quality time in the company of peers and go meaningfully deep into a real marketing challenge. The Challenge Forum is both interesting and challenging, and I would recommend it.

Dave Hughes | Head of Marketing at Ideal

Discussing challenges with your peers is so valuable to marketing leaders and something we don't do nearly enough! The TechPros session was a great forum for discussion on a topic we all care about.

Jonathan Broadley | Head of Marketing at AccessPay

Moderated by

By participating in collaborative thought leadership events, sharing experiences and insights on current industry topics and contributing to content, business and technology leaders can build social capital, establish valuable connections, and stay up-to-date with the latest trends and best practices in their field.

Our events are funded by sponsors who participate alongside you.

For more info please call Dayna Martinez at +44 (0)1273 256 495 or email events@techpros.io

Insights from a few industry leaders in the Accelerating Digital Innovation in Media and Entertainment eBook:

Data plays a huge part in decision making, whether it’s about what products to create, how to optimise our products, and how to win in the marketplace. We use a combination of data and research to inform decisions. It’s fundamental.

Mahesh Ramachandra

Head of Product, Digital Preschool, Entertainment One

The data drives the insight as to why our customers consume what they’re interested in, so that is key for us. It will be a vital part of our strategy across the coming years.

Jean-Paul Camelbeek

Chief Product and Customer Officer, Reach PLC

Everything is going to be much more personalised and targeted in the future. Discoverability is the biggest challenge of the OTT industry. The more services that come out, the more people don’t know what to watch. All of that will have to be very personalised based on data and that is why there’s definitely going to be the need to collect lots of it.

Rasmus Larsson

Product Director, Sports Businesses, Sony

Moderated by:

TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative content creation and roundtable events on current industry topics.

As a participant, you share your career insights and learn from others solving similar challenges at work. You raise awareness of your personal and company brand and have the opportunity to connect with peers in active thought leadership groups.

Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.

More info please call Dayna Martinez on +44 (0)1273 256 495 or email events@techpros.io.