TechPros.io Challenge Forum

Re-thinking a Data-Driven Sales & Marketing Strategy

This event is moderated by TechPros.io and co-produced with Athena Solutions.

Register for this invitation-only intimate, 75 min peer group session (5 places available) to discuss common challenges on this important subject. Feature in a post-event podcast episode published on the TechPros.io Enterprise Thought Leadership channel.

This invitation-only peer group session is designed for Sales and Marketing leaders seeking innovative solutions to leverage data effectively for driving revenue growth and achieving business success.

About the event:

In today's competitive landscape, Sales and Marketing leaders have a unique opportunity to accelerate revenue and fuel growth through intelligent data utilization. However, they are often faced with the challenges of managing vast amounts of data from diverse sources, grappling with data collection complexities, integration issues, and analysis hurdles. A lack of a solid data strategy, framework, policies, and processes further hinders their ability to fully capitalize on the power of data.

Participants will engage in candid discussions, share experiences, and learn from one another.

Challenges to be explored:

Creating an effective data strategy for revenue growth.
Gathering and integrating data from various sources.
Ensuring reliable and consistent data for the data analysts to perform.
Navigating data privacy, security, and compliance concerns.
Extracting valuable insights from data and leveraging data visualization effectively.

Register your interest below:

Agenda

8:00am Arrivals, introductions, coffee, cakes, networking

8:30am 1st Roundtable - Everyone will put forward and vote on a challenge and/or ideas relating to the theme. The challenge owner will then be questioned by the group.

9:15am Coffee / Break

9:30am 2nd Roundtable - Discuss solutions around the challenge discussed in the 1st session.

10:10am Spokesperson from each table will present the challenges and solutions discussed and further thoughts from the floor are given.

10:20am Final wrap up

10:30am Networking

Participants will:

Meet other sales and marketing leaders looking at leveraging business intelligence to drive growth
Vote on a challenge that will be chosen for the discussion
Discuss the challenge at length
Offer a solution(s) to the challenge being discussed
Interview post-event for a Podcast episode & article

Who is invited?

CMOs / CROs and VPs of sales and marketing. You will receive a personal invitation from TechPros.io or Athena Solutions, followed by a 15 min briefing call with our Event Director Tim Bond to explain the process and commitments. To arrange this call please email vanessa.condez@techpros.io

How it works

You submit one challenge related to the topic (register here - max 80 characters). Once we have matched you with 4-5 other peers we reach out and agree on a date and time that works for everyone. We also encourage you to join the TechPros.io Guild community.

TechPros.io will confirm your place at the event by calendar invitation. On the day you will vote on which challenge will be selected to focus the discussion. The event starts with the challenge owner explaining it in detail, followed by the others asking questions and then offering solutions.

A week after the event, we interview you on the thoughts you shared at the event for the Podcast edit. We seek approval for your contributions and once published we tag you in a LinkedIn post acknowledging your contribution.

Participants

Chandra Srivastava

Chief Marketing Officer

CALQUE, Inc.

Kent Tibbils

VP of Marketing

ASI Corp

Daniel Warren

Vice President Americas Sales & Programs

LATECOERE

Colleen Hall

VP of Marketing

C & F ENTERPRISES, INC.

Mark Tucker

Head of Online

Video Platform

ITV

Helen King

Head of Transformation

SAGE PUBLISHING

Christina Georgolopou

Global Digital Director

DENTSU X

Clare Forestier

Moderator TECHPROS.IO

Yemi Olagbaiye

Director, Client Portfolio SOFTWIRE

Background reading to set some context for the event:

Report 1

Read Market View Report →

Report 2

Read the Report →

Why Attend?

B2B Enterprise Sales and Marketing leaders

This is a peer group learn session and its critical participants are in similar roles. We reserve the right to decline registrations.

A structured and collaborative approach to analysing a current business problem, identifying solutions with the help of experts on the subject

Clarify the challenges your company currently faces, relating to the subject and business risks of maintaining the status quo

Identify and discuss a range of solutions to these problems, the implications of the changes to the business and the critical success factors relating to implementation

Following the event, receive a summary of the challenges identified, the solutions put forward and the critical success factors required

Why participate in a Challenge Forum? See below:

A wonderful and friendly bunch of peers, all at the top of their game and all still facing the same challenges. Heartening and motivating. Thank you.

Emily Tippins | Chief Marketing Officer at Avantra

It's not often that as a busy marketer that you get a chance to spend some high quality time in the company of peers and go meaningfully deep into a real marketing challenge. The Challenge Forum is both interesting and challenging, and I would recommend it.

Dave Hughes | Head of Marketing at Ideal

Discussing challenges with your peers is so valuable to marketing leaders and something we don't do nearly enough! The TechPros session was a great forum for discussion on a topic we all care about.

Jonathan Broadley | Head of Marketing at AccessPay

Moderated by

By participating in collaborative thought leadership events, sharing experiences and insights on current industry topics and contributing to content, business and technology leaders can build social capital, establish valuable connections, and stay up-to-date with the latest trends and best practices in their field.

Our events are funded by sponsors who participate alongside you.

For more info please email events@techpros.io

Insights from a few industry leaders in the Accelerating Digital Innovation in Media and Entertainment eBook:

Data plays a huge part in decision making, whether it’s about what products to create, how to optimise our products, and how to win in the marketplace. We use a combination of data and research to inform decisions. It’s fundamental.

Mahesh Ramachandra

Head of Product, Digital Preschool, Entertainment One

The data drives the insight as to why our customers consume what they’re interested in, so that is key for us. It will be a vital part of our strategy across the coming years.

Jean-Paul Camelbeek

Chief Product and Customer Officer, Reach PLC

Everything is going to be much more personalised and targeted in the future. Discoverability is the biggest challenge of the OTT industry. The more services that come out, the more people don’t know what to watch. All of that will have to be very personalised based on data and that is why there’s definitely going to be the need to collect lots of it.

Rasmus Larsson

Product Director, Sports Businesses, Sony

Moderated by:

TechPros.io is a leading global platform for senior business and technology professionals to participate in collaborative content creation and roundtable events on current industry topics.

As a participant, you share your career insights and learn from others solving similar challenges at work. You raise awareness of your personal and company brand and have the opportunity to connect with peers in active thought leadership groups.

Our interviews and events are paid for by sponsors whose senior representative(s) participate alongside you.

More info please email events@techpros.io.