Thought Leadership:
Today's Sharpest Marketing Tool?

PRODUCED BY

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SPONSORED BY

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Foreword

Tim Bond

Director, Network Sunday

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tim.bond@networksunday.com

+44 (0) 796 887 1667

+44 (0) 207 754 3710

In today’s business world that is overwhelmed with information, producing great authentic content has never been more important.


"Effective thought leadership allows organisations to stand out from the crowd, elevate industry conversations with new insight, opinions and recommendations. Moreover, executed well it can open doors to your target accounts and C-level buyers."


Network Sunday is grateful to the dozens of experienced business and marketing leaders from the UK technology and professional services sector who took the time to interview and meet with us.


We hope their insights will inspire and clarify a new approach to implementing thought leadership in your organisation. The eBook provides advice on planning, delivering and measuring clear value from thought leadership, securing active participation from sales and maximising engagement with existing and prospective customers.


We believe that done well this can be your sharpest marketing tool today.