Network Sunday’s Content Marketing Service
Network Sunday's content marketing service utilises digital eBooks and maximises market engagement through leveraging the power of LinkedIn’s content and professional networking platform as well as email. When we launched our first digital eBook simply by sharing with interview participants and on LinkedIn in the two-month period following publication we saw 2400+ views of the eBook, of which over 70% were unique visitors, with an average of almost 10 minutes total view time. We have since developed a strategy to encourage all interview participants to share eBooks with their networks resulting in 2/3rds following the process and a surge in visits each week.
What is it?
Following the delivery of your TechPros.io eBook(s), the Network Sunday monthly marketing service promotes your flagship content piece(s) through a series of short articles which in most cases relate to the eBook chapters, published on LinkedIn alongside quote cards (images designed showing the headshots, names and quotes of contributors). If required, we can also produce and publish other original content e.g. videos or 3rd party articles from credible publications. We can also agree to monthly interviews and articles, newsletters and inbound marketing programmes.
How does it work?
First, we consult with you to determine the required service, taking into consideration any inhouse resource you already have who we can work alongside. We will look at the number of eBooks to convert, articles and quote cards per month, marketing process required e.g. gating and/or integration with 3rd party tools, posting, response management and the level of reporting required. You may also want support with your LinkedIn company page, newsletters and inbound marketing workflows.
The monthly service starts with converting the PDF version(s) of the eBook(s) to create a digital eBook using the same imagery and content. During this time we interview your CEO / thought leader and receive direction for the first article(s). We also identify contributors to the eBook and start working on their quote cards. We produce a content calendar with monthly publishing dates for the articles and quote cards. If needed we work with you to integrate web forms with your marketing platform.
Each month we send you a report showing the content engagement statistics and communicate regularly, ensuring the agreed service levels are achieved.
What are the benefits?
- Thousands of content views
- Deeper engagement with interviewees through acknowledgement
- Increasing LinkedIn connection & company page activity (views, followers, comments and likes)
- Seen as a thought leader for sharing an opinion on an industry theme
- Brand awareness and credibility through sharing valuable content on LinkedIn
- Strengthening existing relationships with followers and connections
- Content more accessible and measurable
- Enhanced reader experience with the digital eBook(s)
- Drive traffic to your website from the digital eBooks(s)
- Fresh content to utilise in follow on campaigns and to assist salespeople
These are produced by your dedicated writer and designed to communicate an opinion on the eBook and drive traffic to your digital eBook and ultimately on to your website. The article will be posted through the LinkedIn profile of a senior professional at your company and employees encouraged to share with their networks. The article can tag key contributors and also share a link to the eBook chapter.
Using the same imagery from your eBook, we design and publish quote cards that feature your top eBook contributors alongside their quotes. These are made exclusively for LinkedIn and posted in the form of a pre-written acknowledgement that includes a short synopsis of their contribution, tags each contributor, and links to the particular chapter in which they’ve been featured in the digital eBook.
Engagement results have seen upwards of 500 post impressions and multiple likes & shares - including the contributors themselves who in turn reshare this post within their network, increasing the reach even further.
Each month we send you a report which shows the statistics associated with your digital eBook such as unique visitors, total page views, average time on each page and mobile/desktop traffic share. By setting up links to your website we can show you the number of visits to your website each month coming from your digital eBook(s). If required we can produce a longer report which consolidates your digital eBook statistics with LinkedIn statistics.
Gating of content & marketing automation
It is possible for your prospects to land on your digital eBook publication, read a chapter and then when they move to the next page they have to fill in their contact details. There are various different gating options which we can set up and change month to month if required. If you have a marketing automation platform e.g. Hubspot Marketing, we can integrate your digital eBook with your platform. This means that when the same person who has read your digital eBook then visits your website at some point in the future, they will be flagged as someone worth following up.
Service management hours
The work we do to support your monthly LinkedIn marketing service can consist of:
- Planning your content marketing
- Researching content and profiles
- Drafting LinkedIn posts
- Setting up gates
- Setting up backlinks to your website
- Integration with 3rd party marketing tools
- Reviewing articles and content posts
- Posting content through profiles, company pages and groups
- Creating quote cards
- Responding to posts or chasing you up to reply to comments
- Curating additional content
- Inbound marketing workflows
- Preparing analytical reports
To enhance your content marketing and reinforce your message, Network Sunday offers high quality video production. Visit TechPros.io for some examples. Our production team can visit your offices for a few hours, half a day or a full day and produce videos that can be incorporated into chapters within your digital eBooks, displayed on your website or shared on LinkedIn, mixed in with the articles and quote cards. Video packages are an additional cost.
Get in touch with us to learn more
+44 (0) 207 754 3710
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