High Growth Fintech
Strategic marketing partner for high growth Fintech
The Client
Our client is a high growth Fintech with >£70M in funding from Blenhim Chilcot, Frog Capital and Paypal ventures. Their technology removes the need for bank accounts to make payments, automating payment flows and embedding payments within their clients exiting architecture. Since its inception in 2015, they processed payments worth >£45 billion across >70 million transactions. Clients include Revolut, Sage and Liberis. They are listed a Best Workplace by Great Place to Work UK and a Top 50 LinkedIn startup.
The Challenge
In 2019 they entered a new phase of growth and was looking at a range of marketing investments to raise its profile in the UK and European market. With limited in house resources at the time, they were looking for a partner who could assist the sales and marketing team with content creation, demand generation and events.
The Solution
Network Sunday collaborated with their sales and marketing leaders to develop thought leadership programmes which would involve interviewing finance and technology leaders throughout banking, lending, outsourcing, accountancy and recruitment. Themes included “The Pathfinders: Leading Future Facing Accountancy”, “How today’s lenders operate an Instant Economy”. “How Recruitment agencies are innovating for candidate experience in 2020”, “Disruption in 2020: Driving innovation in Accountancy services.” “How Senior Tech & Finance Leaders are innovating CX in 2020.” “Laggards and Leaders: Fast-Tracking Financial Technology Innovation in a Legacy Ecosystem.” The Network Sunday team has also assisted their with event marketing, outbound lead generation and appointment setting.
The Result
To date, almost 200 interviews have been concluded within their target accounts, many at C-level, offering them unrivalled market intelligence and new business development opportunities. In 2020 TechPros.io contributed to a major research study attracting media interest which revealed how business leaders are gaining a competitive edge by eliminating the hidden cost of payment inefficiencies. 5 eBooks featuring leading buyers have contributed to the market awareness. The investment in Network Sunday’s marketing services has raised their profile in key markets amongst the C-suite, resulting in new strategic partnerships, pipeline and revenue. Network Sunday continues to support them with establishing new business relationships with existing customers in different visions and net new business development.
Collaboration
Thought Leadership theme development, interview design, market engagement plan
Interviews
Thought-provoking and stimulating C-level interviews and follow on discussions
Content
eBooks, articles, videos, podcasts with market opinions and valuable insights
Roundtable Events
Talk through industry challenges, share ideas, establish new relationships
Meetings, Referrals, Proposals = £ Revenue
Network Sunday’s Enterprise Business to Human (B2H) marketing solutions are designed to entertain and engage pre-selected business buyers through content-led collaborative learning programmes and virtual events delivered through our content and events brand TechPros.io. We work with vendors who sell high-value solutions requiring multiple buyers involved in a lengthy decision-making process. Following the pandemic, we have developed a suite of integrated online buyer engagement solutions which open doors to the C-suite and accelerate business development.
Business to Human Marketing Solutions
Office Address
Network Sunday Mocatta House, Trafalgar Place, Brighton BN1 4DU United Kingdom Tel: +44 (0)1273 256 495