Our growth story
Network Sunday began in 2009 as a pivot from an international recruitment business, during the recession that followed the 2008 global credit crisis. We were the first marketing agency to provide an operational platform for salespeople to leverage LinkedIn as a way of initiating conversations with their buyers. Given the solid ROI experienced by our clients, the company grew rapidly between 2010 and 2013, and we secured well-established technology brands as clients.
By 2014, there were hundreds of marketing agencies and teams using the strategies we had introduced to the market. This, coupled with the gradual availability of marketing technology, meant buyers were inundated with sales messages, and the strategies we deployed for our clients were becoming less effective. During the same time, investments in content marketing were growing, with platforms such as Hubspot captivating CMOs and marketing teams around the world. Our clients began channeling their investments into content creation and inbound marketing.
Network Sunday tested new strategies with a number of loyal clients, which took a completely different approach to buyer engagement. Rather than inviting buyers to discuss products and services from the outset, we asked them for their views and ideas on current industry trends. In return for their time and contribution, we acknowledged and quoted them in a content publication that was shared within their industry. The experiment was a success, typically 30% to 50% of the participants our clients spoke with becoming sales accepted leads.
Since then, we have produced hundreds of eBooks, reports, and articles for our clients, sometimes interviewing only their own thought leaders, other times including their buyers in the process. We have moderated dozens of events on topics such as cloud, fintech, digital transformation, trading, elearning, blockchain and AI.
In 2018, we launched TechPros.io, our content and events brand and think tank. TechPros.io offers insights into trending industry topics, and builds the brands of our clients (vendors) and personal brands of participants from organisations selected by our client Sponsors (buyers). The content we produce encourages dialogue with the wider market offering opportunities for further commercial exploration.
In 2021 we introduced Vendor Market View publications the first of many on Accelerating Digital Transformation. We interview business leaders from specific sectors to give buyers a broad view of the market from the perspectives of service providers.
Today, in 2022, many marketers face the same problem: “How do we get our customers to tell a great story?”
Who is better at selling your company and helping you win new business than your existing customers? Most recently we have launched Customer Insight Reports which offer clients a new platform for customers to tell their stories.
And the future? We have a clear mission to build and implement innovative content and events strategies that build brand credibility and establish new business relationships for our customers.
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