Featured Participants
Amir Dehnad
Sr. Director, Europe Digital Marketing Offering Lead at Avanade
Amir leads Avanade’s Digital Marketing services in Europe, with a strong history in helping clients drive business growth by better connecting and engaging with their customers. He has over 15 years of blended business and technology experience in Digital Marketing, CRM, and Customer Experience. He has held several leadership roles at Avanade, and been involved in client steering groups where he has helped shape and execute experience led strategies focused on tailoring engagement across multiple channels spanning marketing, sales, and service.
Catherine Dutton
Vice President, Marketing, Financial Services & Insurance at Atos
Catherine Dutton has a proven ability in delivering real business growth for organisations through implementing effective, relevant and high impact marketing. She has over 15 years’ experience in direct B2B senior client facing roles, working across a range of industry sectors. Originally starting her career in sales and account management, Catherine has won multiple awards in leadership and marketing. Most notably being identified as one of B2B Marketing’s top 20 Women in Technology and in Hot Topics 100 most influential European B2B Marketers. She is a Chartered Marketer and has had several marketing articles published, in addition to being regularly featured and quoted in the media. As Vice President of Marketing for Atos, Catherine’s focus, passion and belief is that marketing can truly add business value.
Andres Botero
Chief Marketing Officer at BlackLine
Account-based marketing is also the strategy of choice at BlackLine. The company uses this approach for both existing and potential customers, says Botero. The strategy starts by ensuring that any target account is aware of the brand and has engaged with the brand, through some form of marketing. “It should be very rare that someone just runs into BlackLine or gets a call from us out of the blue. Marketing has to influence or touch every target account out there, creating brand awareness, and receptivity,” says Botero. “This means that when sales reach out, the account is warm to our brand and is ready to engage.
Emily Toole
Marketing Director at Automation Logic
Emily is an experienced marketing professional with over 12 years spent in B2B technology and business consulting. Emily started out working at tech giants including CSC and HP, with roles spanning Portfolio and Go-To-Market Management and a focus on driving growth in business technology solutions across global regions, she then joined Automation Logic in 2017. Automation Logic is a leading and fast-growing professional services consultancy specialising in DevOps transformation and delivery. Emily is part of the Strategic Leadership Team heading up the Marketing function and with responsibility for technology partnerships. Emily is also part of TechUK’s Sales & Marketing group.
Dave Hughes
Head of Marketing at Ideal
Dave is Head of Marketing at Ideal, the Experts in Networks, Security, Collaboration and Platforms. A proud Dubliner happily exiled in Sussex, he has a track record of achieving brand and revenue goals for B2B technology and service providers both in Ireland and the UK. Working in the channel, he’s particularly passionate about sales and marketing alignment, and leveraging marketing expertise and resources across the range of partners that Ideal work with.
Emma Acton
VP of Global Field Marketing at Tibco
Emma brings over 20 years of experience in the technology industry to TIBCO where she is responsible for the global field and account-based marketing strategies. Respected as a marketing thought leader, Emma has honed her skills and knowledge at organisation such as Manhattan Associates, SumTotal Systems and Acquia. Emma is in demand for her views on next generation account-based marketing strategies and how to demonstrate and measure true sales and marketing alignment.
Ewan Ross
Director of Marketing - EMEA at SY4 Security
Ewan has 14 years experience in B2B technology marketing. Ewan rose through marketing, from early administrative marketing roles with Gartner and Infor, to regional leadership at Apttus, Code42 and now with SY4 Security. Outside of work Ewan is a keen trail runner and trekker, having been to Everest Base Camp in Nepal, Cayambe in Ecuador and most recently Aconcagua in Argentina. Ewan balances his love of the outdoors with being a father of two, guitarist and Newcastle United fan.
Karen O'Brien, Ph.D
Global Head of SAP Marketing at a leading tech consultancy
Karen is a seasoned global marketing leader passionate about technology-enabled business transformation. An expert in strategic communications, her 20+ year career started in academia and moved to the tech industry, where she has held a range of leadership roles across marketing, pre-sales, alliances and business development. Now Global Head of SAP Marketing at a leading information technology consultancy, she helps her team give voice to - and amplify - their innovations, insight and thought leadership to benefit enterprise clients.
Ed Abl
Chief Marketing Officer at Modulr
Experienced P&L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships. Successful and consistent track record in developing and scaling revenue generation globally, launching new markets and developing pipeline from scratch. Being CMO of Modulr, I'm responsible for taking to market our new integrated payment service for businesses that need a faster, easier and more reliable way to move money. Modulr's API and platform delivers automated pay outs, simplified pay ins and the ability to launch new payment services across employment services, payroll, accounting platforms, lending, fintech, travel, and more. Previously, I led and built marketing at Appirio, inc (Global Strategic Partner of Salesforce.com, Workday and Google) in Europe - $30k - $133M pipeline growth in 4 years (acquired in 2016), helped scale Hive Learning's marketing function (also a Blenheim Chalcot company), co-founded 2 companies in the SaaS tech space and worked as a new business / go-to-market advisor to scaling startups. Aside from all the above, I love helping others learn more about leadership, motivating teams and personal development - you can find out more via my blog link below.
Melanie Thomson
Head of Marketing RM Results at RM plc
Melanie Thomson is Head of Marketing at RM Results, a digital assessment solutions partner to awarding organisations and educational institutions, helping ensure everyone gets the results they deserve. With extensive experience in the academic publishing and assessment technology sectors, Melanie is a self-confessed data geek who is passionate about deriving insights from data and analytics to inform marketing strategy and improve the customer experience.
Ilgi Kim
Former Strategic Growth - Business Development, Sales Leadership and Commercial Management at DXC Technology
Ilgi Kim supports organisations to execute their growth strategies with a focus on business development, complex sales management and commercial structuring. Ilgi has successfully originated and closed strategic deals across a number of different verticals with a strong interest in the public sector, defence, financial services and technology.
Laila Beswick
Head of International Field Marketing at Celonis
Laila Beswick has over 20 years of experience in B2B marketing mainly in enterprise software. She has worked for tech giants Oracle and Infor as well as smaller start-ups like GT Nexus and more recently, joined Celonis where she is leading the growing International Field Marketing team. She has worked in a variety of marketing roles throughout her career spanning different geographies across EMEA. In the last six years she has found her passion in field marketing which she believes is the pumping heart of demand generation within B2B.
Utkarsh Srivastav
Marketing & Communications Lead – Europe & DMS at L&T Technology Services Ltd
Passionate and experienced B2B Marketing Leader with over thirteen years of experience in spearheading Europe Marketing for leading IT and ER&D services companies while living in three different countries and embracing the local culture first-hand. Adept in storytelling, brand localization, proposition building, market positioning, ABM, demand generation and advocacy. Enjoys mentoring young marketing professionals and bridging the gaps between sales and marketing.
Thuan Bui
Founder and Owner at TMB Consulting Group
Thuan is an independent marketing consultant with 12+ years experience in product marketing, marketing operations and business analytics. Having gained experience with global brands in a variety of senior roles covering UK and EMEA regions, he specialises in B2B product marketing of technology products targeting various industries, sectors and markets that includes government, education, retail, residential and commercial property. Thuan works with a variety of business owners and companies to understand their business challenges, requirements and objectives. Analysing a variety of datasets he creates and executes a marketing strategy that ensures not only short but also long term and continuing success for businesses.
Stuart Almond
Industry Lead - Media & Telco at Microsoft
As a lead spokesperson for innovation within the Media industry, Stuart has played both sides of the fence having started his career as a BBC Journalist before moving into a number of roles in media production. From here the pull of technology innovation took him into development and R&D, then corporate strategic management and change consultancy for some of the biggest media brands around the globe. Over the last 20 years, Stuart has helped deliver major business transformation having held significant change roles at companies ranging from the BBC, to Endemol Shine Group, to Sony. Passionate about the transformation technology can bring, Stuart is now an Industry Lead for Media & Telecommunications within Microsoft, where he relishes any opportunity to offer his entrepreneurial spirit and natural storytelling ability to challenge organisations to ‘refocus the lens’ in order to create a successful impact through the adoption of innovation.
Imran Patel
Philanthropist at Dhila Foundation & Former Senior Enterprise Accout Director at Adobe
President’s/Platinum Club Award-Winning Consultative SaaS solution selling professional with proven and regular record of achieving between 108% - 172% of annual quota and increasing contract values of existing accounts by over 350%. Extensive Business Development experience working with Digital, Advertisement and eCommerce channels across Media, Broadcasting, Publishing, Finance, Travel, Government, Entertainment and Leisure verticals. An enthusiastic and dedicated professional with extensive experience in the driving forward of sales growth through effective partner, channel and key client account management. Highly proficient in the area of consultative business to business solution sales with the proven ability to identify client’s business requirements/challenges and offer suitable solutions with clear ROI. Currently on a career break travelling the world with my young family and expanding my philanthropy and social responsibility ambitions with Dhila Foundation and giving something back to the world.
Tracy Ryan
Chief Marketing Officer at Natterbox Limited
Tracy Ryan is a marketing professional with almost three decades of experience in strategic marketing planning, marketing communications and campaign management across regional, pan-EMEA and international roles. She is currently Chief Marketing Officer at Natterbox, an exciting telephony scale-up, which aims to revolutionise interactions over the phone between companies and their customers. Since joining the company in 2017, Tracy has been instrumental in increasing awareness of the Natterbox Brand, growing the global marketing function and creating a compelling Marketing strategy that contributes to the growth of the Business.
Prior to joining Natterbox, Tracy was Director of International Marketing at Telogis, where she increased business development by 33% and ran international account based marketing programs to create brand advocates across their Enterprise accounts. She has also held senior marketing positions at Websense, BEA Systems and Plumtree software.
Tracy spent over ten years living and working in Germany and is fluent in the language. She is also a Fellow of the Chartered Institute of Marketing and the Chartered Management Institute.
Peter Davies
Global Head of Marketing - Software Resilience at NCC Group
Pete Davies has a strong track record of growing and developing successful marketing functions which deliver substantial improvement in performance and business growth. He has over 12 years’ experience delivering impactful Business Strategy, Digital Optimisation, Process Improvement and Demand Generation initiatives within the Telecoms, IT and Tech sectors. Pete spent his early career working agency side, planning and coordinating national roadshows, exhibitions, campaigns and product launches for a variety of global blue-chip brands. For the past 8 years, Pete has worked client side, managing both direct and in-direct routes to market whilst successfully integrating multiple business mergers and acquisition projects. At Chess ICT, Pete was instrumental in driving the internal culture and acquisition strategy, resulting in the company being named No.1 in the Sunday Times Best Companies to Work for list and growing revenue 266% within the space of 4 years. Pete is currently the Global Head of Marketing for the Software Resilience division of NCC Group and is responsible for the full marketing mix across North America, UK, EMEA and APAC territories.