As our first foray into the Foreign Direct Investment industry, I have been thrilled by the number of investment promotion agencies who have contributed to this content publication.
Despite the problems the pandemic has brought to all participants and their colleagues, it is encouraging to hear of so many new marketing innovations since early 2020.
There is no better way to develop business than sitting down over lunch or dinner with a prospective investor after an invigorating site visit. Unfortunately, the pandemic has meant that these opportunities are few and far between and the regularity of them in the future is less certain. It is therefore critical for IPAs to find new ways to showcase their regions and get to know investors remotely. We hope this eBook will offer some useful ideas to help shape your marketing strategy during these uncertain times.
Thank you to everyone who took an interview and shared their thoughts with us. We hope you found the experience interesting and valuable.