Achieving Return on Investment ‘ROI’ on marketing investments is the intention of every technology and services business and their marketing leader. But over what period of time?
According to LinkedIn’s B2B Institute’s ‘The 5 Principles of Growth In B2B Marketing’ report, companies are generally not measuring ROI beyond 6 months and are not investing enough in brand marketing to build sustainable revenue over the longer term.
We asked today’s enterprise technology and services marketing leaders what they thought about this and the brand marketing strategies they are currently deploying. It is encouraging to read of so many creative marketing programmes which have been launched during the pandemic and the unanimous agreement that today, more than ever business must strive harder to entertain and foster community with their buyers.
Thanks to all of you who took the time to speak with us. I’m sure your insights and those of your fellow participants will be an inspiration to other marketing leaders looking for fresh ideas to humanise their marketing programmes and strengthen brand.