ContentsForeword →Executive Summary →Chapter 01: Measuring the long-term impact of marketing →Chapter 02: Brand building for the future and longevity →Chapter 03: Battling Long Term v Short Term marketing spend → Chapter 04: Brand building in practice - real life examples →Chapter 05: The rise of Business to Human (B2H) marketing →Chapter 06: Technology and services marketing in a post-pandemic world →Key / Actionable insights for B2H marketing →Further thoughts →2021 Survey Results →About the sponsor →Acknowledgements →Up next: ForewordKeep reading →