I used to work for a large IT organisation where 90% of revenue came from existing long-term engagements. The key objectives were to cross-sell, up-sell and enhance relationships. Now, in a smaller high growth company like ColorTokens, sales are dependent on new opportunities from marketing campaigns. Our campaigns are agile, relevant, and integrated, to ensure a steady flow of leads because engagements are shorter, and deal sizes smaller. Basically, the leads get consumed faster.
Juveria Samrin
Director - Marketing
ColorTokens