Introduction
The world of work is constantly changing—diverse and continually evolving. Organisations today face new challenges as they expand and operate across the globe. Human resource leaders are at the forefront of this change, addressing rapid shifts that demand a complete rethinking of traditional HR strategies.
In the past year alone, 79% of HR professionals have adjusted or changed their HR strategies significantly. This statistic underscores a key reality: adjusting to change isn't just important—it's essential for survival and success in the modern business landscape.
This report, commissioned by HubbubHR, examines how HR is adapting to the current business environment. Through detailed interviews with 25 HR leaders from various organisations—including multinational corporations, non-profits and educational institutions—we present actual experiences and new approaches influencing HR practices.
Our survey identifies
important factors influencing current HR practices:
Prevalence of remote work
Challenges in
multi-jurisdictional management
Shift in employee expectations
Necessity for flexible HR technology
These findings paint a vivid picture of a field in transition.
HR leaders are addressing challenges such as:
These findings paint a vivid picture of a field in transition.
HR leaders are addressing challenges such as:
At HubbubHR, we believe that winning in this context isn't about having the best static platform or methodology. It's about adaptation. It's about having solutions that evolve as your needs change, empowering you to thrive in a competitive, unpredictable environment.
As Loyse Bonjour, Chief HR Officer at IUCN, aptly states:
HR platforms should be flexible, customisable solutions—that is absolutely needed. The system should enable HR agility without complexity for employees or constant retraining needs.
The HR leaders featured in this report are at the forefront of innovation, finding new ways to make HR more effective and responsive. Their insights offer valuable guidance on:
The HR leaders featured in this report are at the forefront of innovation, finding new ways to make HR more effective and responsive. Their insights offer valuable guidance on:
The future of HR management hinges on leveraging technology and data while maintaining a human-centric approach. Joanne Carlin, Senior Vice President for HR Europe at Firstsource Solutions, envisions:
The future of HR management will increasingly depend on leveraging technology and data to make informed decisions while prioritising human-centric approaches—enabling us to create more resilient and adaptable HR practices that can withstand the challenges of a dynamic world.
This market view report brings together fresh perspectives from some of the most innovative HR leaders in the UK, Europe and across the world.
We hope these insights inspire you to rethink your own HR strategies.
Whether you're managing global teams, seeking to improve the employee experience, or looking to make your HR technology more adjustable, you'll find practical advice and inspiration here.
This market view report brings together fresh perspectives from some of the most innovative HR leaders in the UK, Europe and across the world.
We hope these insights inspire you to rethink your own HR strategies.
Whether you're managing global teams, seeking to improve the employee experience, or looking to make your HR technology more adjustable, you'll find practical advice and inspiration here.