Insights:
Strategic priorities in modern HR management
HR practices are shifting, affected by new technologies, different work arrangements and changing employee expectations. HR leaders across industries face similar challenges and opportunities. They are exploring methods to refine their strategies and systems to address the needs of today's global workforce.
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Enhancing employee experience:
The human touch in HR technology

In the digital age, technology is reshaping how organisations manage their human resources. While automation and efficiency are crucial, there's a growing recognition that technology should also enrich the human experience within the workplace. HR leaders are focusing on using technology not just to streamline processes but to foster engagement, satisfaction and a sense of belonging among employees.

HR technology should be considered an integral tool in workforce engagement, as Phil Bevan, Director of People and Culture at Nacro, explains:
We used to talk about human resource information systems primarily in terms of back-office administration. Now, our tools should be a regular part of our employee’s work lives to keep them informed and involved. This approach to technology fundamentally changes how we engage with our workforce.
Prioritising meaningful employee experiences is at the forefront of modern HR strategies. Angela Buxton, Executive Director for People at Citizens Advice, emphasises this focus:
Our priority is creating meaningful employee experiences rather than just delivering services and policies, ensuring our work effectively meets the needs of our colleagues.


Technology plays a pivotal role when designed with the user in mind. Mirela Oană, HR Director of People Enablement & Digitisation at Synamedia, highlights the importance of user experience:
The UI of a system is also important; it needs to be simple, engaging, one that needs to enhance the employee experience and can drive adoption.
Gareth Owen, Humanitarian Director at Save the Children, notes that an intuitive user experience is fundamental to drive adoption by leadership:
The technology needs to be super-efficient and intuitive for busy leaders and managers to get ubiquity of use and impact.


This shift in HR technology is further noted by Sjoerd Boermans, Global Head of HR Technology at Just Eat Takeaway:
HR technology has shifted from purely executing functional tasks to elevating the employee experience.
He further emphasises: "It must be personalised, it must be easy, it must be intuitive, and all those elements should also be experienced in the HR platform."
Recognising the importance of the human touch in HR technology, HubbubHR’s adaptive HCM solution offers a personalised employee experience. The platform is intuitive from the moment an employee opens their homepage displaying their preferred name, timezone, language and curated content. HubbubHR’s is designed to streamline HR service delivery allowing employees to smoothly navigate to tasks awaiting their attention, to interact with their data, and produce personalised documents. HubbubHR’s AI-powered Hugo the AI Assistant further elevates the employee experience with immediate responses to queries relating to policies, guidelines and company information at any time. In addition, HubbubHR’s experience in working with global organisations brings a deep understanding of how seemingly small nuances in languages, date formats, time zones and currencies can influence employee satisfaction with the platform. By providing easy access to essential information and tools, HubbubHR is focused on creating meaningful employee experiences and contributing to a more connected workplace.

In conclusion, enhancing the employee experience through technology requires a thoughtful approach that prioritises usability, engagement and empowerment. By adopting HR solutions that embody these principles, organisations can foster a more satisfied and productive workforce, ultimately driving better business outcomes.