Insights:
Strategic priorities in modern HR management
HR practices are shifting, affected by new technologies, different work arrangements and changing employee expectations. HR leaders across industries face similar challenges and opportunities. They are exploring methods to refine their strategies and systems to address the needs of today's global workforce.
02.
Customer-led innovation:
Co-creating adaptable HR solutions

The world of work is changing constantly. Organisations today face new challenges as they expand and operate across the globe. Human resource leaders are at the forefront of this change, navigating rapid shifts that demand a complete rethinking of traditional HR strategies. HR solution providers are called upon to meet this challenge to ensure technology evolves in tandem with the organisations they serve. Legacy platforms and one-size-fits all solutions lack the agility and adaptability demanded in these times of change. Organisations are seeking modern HCM providers who will actively collaborate with their customers, partnering closely to understand their needs, and delivering solutions that reflect their feedback in responsive product refinement. Such co-creation does not merely respond to change—it anticipates it, fostering a cycle of continuous innovation that equips HR leaders to navigate complexity with confidence.

Customer-focused adaptability is critical. Angela Buxton, Executive Director for People at Citizens Advice, stresses the importance of vendor partnership:
Flexibility and adaptability in our HR platform are paramount—it's crucial to select the solution that can adapt to your evolving needs and to choose a vendor who will partner with you.
Building strong partnerships with your HR technology provider is crucial to adapt to evolving business needs. Mirela Oană, HR Director of People Enablement & Digitisation at Synamedia, emphases the value of collaboration and partnership:
Building an effective partnership based on trust and collaboration with your HR technology provider plays a significant role and helps you to maximise not just the investment made, but also to evolve and adapt to the needs of the business over time.


This sentiment is shared by Philippa Barnes, Director at Rethink, who underscores the importance of collaboration with customers: "HR platforms should focus on evolving in collaboration with their customers, to listen and adapt to the customers' needs."
HR platforms should focus on evolving in collaboration with their customers, to listen and adapt to the customers' needs.
Indi Seehra, Director of Human Resources at the London School of Economics emphasises the importance of HR solution partners being invested in ongoing evolution and co-creation with customers:
What's important to customers today might not be in five years, so it's vital that our HR solution partners are invested in evolving their offerings and co-creating with their customers.

Recognising the complexities of balancing global consistency with local needs, HubbubHR places a strong emphasis on partnering closely with clients. By actively listening and co-creating solutions, HubbubHR ensures that their adaptive HCM platform addresses the unique challenges of each organisation. This collaborative approach enables organisations to maintain a cohesive global strategy while respecting and integrating regional differences, fostering both unity and local relevance—to provide a truly adaptive HCM experience.

In conclusion, HR leaders navigating today’s world of work are seeking HCM platforms that can adapt to their evolving needs. Building effective partnerships with a technology provider can not only ensure the voice of the customer is reflected in the product offering, but can help to maximise the investment made and ensure that the solution continues to fit the needs of the organisation over time.